7 Questions To Ask Yourself Before Writing Copy

// THREAD //

Here’s a little preview…

- Who is your ideal customer?
- What keeps them up at night?
- What objections do they have?

Keep reading to get the rest of them. 👇
1. Who is your ideal customer?

If you try to sell to everybody, you’ll end up selling to nobody.

Instead:

Choose an ideal customer and visualize them as a single person.

This will help you write personalized copy that makes a real impact.
2. What problems do your customers want to solve?

Most products solve some sort of problem.

Effective copy is often a pitch for your offer as a solution to that problem.

Once you understand the issue, you can come up with the perfect angle.
3. What keeps them up at night?

Knowing your customers’ top problem isn’t good enough.

You have to know the deep, painful consequences of that problem.

This helps you write copy that moves them like no other ad they’ve seen.
4. What is your unique selling proposition (USP)?

Customers respond best to unique solutions, not ones that look like everyone else’s.

Figure out your USP.

Highlight it in your copy.
5. What is your irresistible offer?

Your offer is the package you’re presenting as a solution.

It contains…

- The product or service
- Any bonuses you add on
- Anything that makes it scarce
- Etc.

Make that package valuable enough, and people will buy.
6. What objections do your customers have?

Copywriting is really just sales on paper.

That means you usually have to address objections.

Research your customers, understand their concerns/objections, then address them in your copy.
7. Where is your proof?

If your customers have a painful problem, the best thing you can do is prove that you solve it.

You can do so with…

- Reviews
- Case studies
- Testimonials
- Etc.
Always ask these 7 questions before writing copy:

1. Who is your ideal customer?
2. What problems do they want to solve?
3. What keeps them up at night?
4. What is your USP?
5. What is your irresistible offer?
6. What objections do your customers have?
7. Where is your proof?
Those are just 7 of the 14 questions I answer for every client I work with.

Click below to access the full list + the best ecom copywriting course on this side of Twitter:

immarkwilliam.gumroad.com/l/makethemconv…
Want to scale your FB ads?

I've been testing & developing the Augmented Scaling System for 4 years which allowed me to generate $30m+ in revenue for my clients.

And now it's available to the public!

Get it here: 👇
gum.co/augmentedscali…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Mark William | Facebook Ads King

Mark William | Facebook Ads King Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @immarkwilliam

7 Oct
Want to know what my secret weapon is for creating 6-figure Facebook ad campaigns?

It isn’t…

- Amazing copy
- Fancy creatives
- Advanced targeting

Those are important, but everyone knows about them.

Here’s something that most people don’t fully understand 👇

// THREAD //
My secret weapon is testimonials.

I’m sure you’ve heard of these, but I bet you don’t understand them from top to bottom.

So, let’s go through this topic from top to bottom.
First, we have the “why”.

Testimonials help you…

- Build trust and credibility
- Add value to your brand
- Make your brand more human
- Increase conversion rates
- Significantly increase persuasive power

Testimonials = Trust = Profit
Read 11 tweets
2 Oct
5 Emotional Angles That Will 10x Your Revenue

[Thread]

When people hear that I’ve driven multiple 8 figures of revenue with Facebook ads, they think that I must use complicated angles.

The truth is that they’re extremely simple.

Keep reading to find out what they are…
1. Insecurity

Insecurity is one of the most painful emotions people feel.

This makes it one of the most powerful persuaders.

If you can convince your audience that you’ll solve their confidence issues, you will sell like crazy.

Product Example: Makeup
2. Status

The desire to be seen as a high-status person is hardcoded into our DNA.

I believe that the average person wants status even more than they want money.

You can see this in people who go broke buying luxury clothes and accessories.

Product Example: Rolex watches
Read 9 tweets
29 Sep
5 Emotional Angles That Will 10x Your Revenue

[Thread]

When people hear that I’ve driven multiple 8 figures of revenue with Facebook ads, they think that I must use complicated angles.

The truth is that they’re extremely simple.

Keep reading to find out what they are…
1. Insecurity

Insecurity is one of the most painful emotions people feel.

This makes it one of the most powerful persuaders.

If you can convince your audience that you’ll solve their confidence issues, you will sell like crazy.

Product Example: Makeup
2. Status

The desire to be seen as a high-status person is hardcoded into our DNA.

I believe that the average person wants status even more than they want money.

You can see this in people who go broke buying luxury clothes and accessories.

Product Example: Rolex watches
Read 9 tweets
24 Sep
I really shouldn’t be doing this, but…

After creating over 10,000 Facebook ads, I came up with 15 templates that get insane conversion rates.

I sell them for $145, but today, you’re getting one for free.

Here it is 👇

// THREAD //
Headline:

Can This [General term for your offer] Really Help With [Pain point]?

Why It Works:

- The question creates interest
- The pain point creates relevance
Hook:

"[A common misconception in the form of a quote]" is what [doctors, entrepreneurs, etc.] had been telling me for years.

Why It Works:

- The common misconception resonates
- The implication that it’s wrong creates drama
Read 8 tweets
21 Sep
Are info products better than physical products?

When people hear “eCommerce”, they usually think:

- Clothing
- Electronics
- Skincare items
- Etc

Despite that, tons of high-volume sellers prefer info over physical.

Keep reading to find out why…

// THREAD //
Reason #1: The Margins

You can reproduce information endlessly, for free.

That means not having to pay for production like you do with physical products.

It also means having more money to spend on marketing.
Reason #2: The Logistics

You can also instantly deliver information for free.

That means…

- No cost to ship products
- No cost to process returns
- A less stressful sales process

Selling physical products is significantly more frustrating and expensive.
Read 9 tweets
13 Sep
10 Lessons I Learned From Making Over 10,000 Facebook Ads In 3 years

[Thread]

I’ve generated roughly $40 million in revenue for my clients.

Along the way, I created over 10,000 ads.

Here’s what I learned…
Lesson #1: Don’t Think In Absolutes

Shocking statistics are great hooks, but not for every ad.

“Learn more” is a great CTA button, but not for every offer.

You never know what will work and what won’t.

That’s why staying open-minded is so important.
Lesson #2: Always Be Testing

As I wrote above, you never know what’s going to work and what’s not.

The only way to find out is by testing.

Make an educated guess, test until you’re profitable, then test even more.
Read 13 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(