Zach Edwards Profile picture
Oct 22, 2021 27 tweets 9 min read Read on X
And now we know what Google has been actually doing to slow down ePrivacy..

The unredacted documents between Google & Facebook @ storage.courtlistener.com/recap/gov.usco… are outrageous. There are going to dozens of important ad tech, digital privacy stories from all the details we can now see.
Facebook had minimum spends & quotas via Facebook's header bidding. Google considered a "nuclear option" of reducing Google's exchange fees down to zero to kill header bidding.

Google documented it could not avoid "competing with [Facebook's Audience Network"
"An internal Facebook communication at the highest level reveals that Facebook's header bidding announcement was part of a pre-planned long-term strategy -- an "18 [month] header bidding strategy" - to draw Google in. Facebook decided to dangle the threat of competition..."
"Facebook decided to dangle the threat of competition in Google's face so it could then cut a deal to manipulate publishers' auctions in its favor."

- just released court documents @ storage.courtlistener.com/recap/gov.usco…
"..Google employed a number of other anticompetitive tactics to shut down competition from header bidding. Google deceived non-Google exchanges into bidding through Google instead of header bidding, telling them it would stop front running their orders when in fact it would not."
"Google employees also deceived publishers, telling one major online publisher that it should cut off a rival exchange in header bidding because of a strain on its servers...." 1/2
"...Google employees discussed playing a trick—a “jedi mind trick”—on the industry to nonetheless get publishers to cut off exchanges in header bidding. Google wanted to “get publishers to come up with the idea to remove exchanges … on their own.” ..." 2/2
"Having reached its monopoly position, Google now uses its immense market power to extract a very high tax of 22 to 42 percent of the ad dollars otherwise flowing to the countless online publishers and content producers such as online newspapers, cooking websites, and blogs..."
"...ad impressions are considered 'high value,' which refers to impressions targeted to users likely to make a purchase. Indeed, publishers generally make almost all (~80 percent) of their revenue from just a small portion (~20 percent) of their impressions..."

wild new stat!⛈️
"Google’s exchange charges publishers 19 to 22 percent of exchange clearing prices, which is double to quadruple the prices of some of its nearest exchange competitors.... if Google’s exchange sells $100,000 worth of a publisher’s inventory, Google will extract at least $19,000."
Google gave Facebook an NDA, and Facebook obviously agreed to it because it saved them 5-10% on all off-Facebook advertising through Google's ad server. Anyplace Google could advertiser, Facebook had a 5-10% discount over all other market DSP/SSP/ad buyers. Huge for FAN. NDA between google and face...Facebook fees to Google wer...
We also now know that Facebook had a 300 millisecond timeout for Google return bids, compared to all other Google partners having a 160 millisecond timeout. This number was redacted previously, Google basically gave Facebook 2x the time to respond to ad bids, a huge advantage.⛈️ Facebook timeouts to 300 mi...
"Google further induced Facebook to help Google 'kill HB' by letting Facebook have direct billing and contractual relationships with publishers."

"One advertising competitor compared Google's business terms to a 'gag order.'" horrifying process between ...
🚨🤖⚖️Google + Facebook have been sharing bot data, this was redacted previously. The gstatic.)com data collection across the federal government has been shared with Facebook. Now we know.

Nearly every federal government website has been secretly sharing bot data to Facebook. Gstatic has been sharing to...
Facebook + Google have been secretly collaborating to optimize their match rates on Safari, sharing exploits and data between their SDKs/on-site code.

Google promised Facebook an 80% match rate for mobile (!!!!!) & "only 60%" for desktop (excluding safari) match rate shenanigans on s...
A very important document on markets -- we now have complete clarity that Facebook figured out that Google was using real-time data to advantage their own demand. Google was banned in Jedi Blue from ~doing this to Facebook~, but this is an ongoing revenue-channel for Google..⛈️⚖️ Facebook and Google broke d...
You should PROBABLY not sign documents between you and your core competitor that colludes to hide antitrust activity from antitrust investigators. Google and Facebook clearly stretch "to the extent permitted by applicable law" ..to..

"cooperate and assist each other..." 🤨🤪🗑️📴 Google and Facebook's antit...
How it started:
"Last Look also ....⬛️⬛️⬛️⬛️⬛️..., protecting Google’s market power in both."

Now:
"According to a confidential Google study, Last Look significantly re-routed trading to Google’s exchange and Google’s ad buying tools, protecting Google’s market power in both."
And now we publicly know that Google has been telling publishers to remove OpenX.

"Google employees agreed that, in the future, they should find ways to convince publishers to act against their interest and remove competing exchanges in header bidding on their own." OPenX slows down page loads...
Here's the Jedi Mind Trick email, an engineer at Google says they need to get the "ecosystem talking about why SSPs and DSPs are willing to do things that are NOT in the publisher's best interests..."

"____ said he's on it... not sure what that means... but trust it will work." someone pushing crap in 201...
Holy shit, the feds got communication between Google and the Google-controlled AMP board and finally proved that this (amphtml.wordpress.com/2018/11/30/amp…) is not-at-arms-length from Google, and they debate internally about whether Google or the AMP Board should release statements. 🤣🤣⛈️⚖️ Google amp and google are t...
A "senior Google employee" apparently admits to screwing ad buyers globally - the non-transparent pricing gives them "some flexibility to react and counteract market changes. If we face tons of pricing pressure on the buy-side, we can fall back on the sell-side, and vice-versa." "some flexibility to r...
Woof, the Unified Pricing rules and the May 2, 2019 meeting between Facebook and Google that had the details previously redacted, are pretty jaw dropping.

We now know that Facebook didn't want publisher pricing floors, their pressure on Google & these deals pushed changes.. Google misrepresented to pu...
Youtube ads should be open to non-google ad systems, and the feds have proof that Google stopped the open ads on YouTube because restricting access to DV360 (google's ads product) was as they said in a document "a significant driver of DBM Video adoption." However, in 2013, Google no...
The changes at YouTube to break the ability of Google advertising competitors to target/buy ads there, should be evidence #1 that Google can't both run consumer platforms and an advertising network. Google made an entire document about this strategy, and it absolutely worked.
Google made the details about restricting competitor access to YouTube... too easy? This is textbook market breaking behavior, it absolutely worked, because it wasn't some genius plan, it's just massive self-preferencing across subsidiaries, vertical integration of audience data. “If advertisers feel like t...
~worst part⤵️, Google taxed all small/medium/large businesses just like front-running stock schemes, except this is on their own damn network. They broke their own network, purposefully deceiving all the small/medium/large buyers about auction logic.

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More from @thezedwards

Nov 14, 2022
Last year, while conducting audits on SDKs installed in mobile apps for @SafeTechLabs, a popular SDK installed in thousands of apps called “Pushwoosh” started to raise some odd questions, was it secretly Russian? Reuters has an explosive story out today: reuters.com/technology/exc…🧵
This is a complex but important story for folks to understand -- this is the start of the discussion about these types of risks.

There was a SDK company -- "Pushwoosh" -- pretending to be based in Washington, D.C., but was really based in Russia, and has been the ~entire time.
Have you seen this man? Nah.. unlikely because he’s not a real person. But this fake marketing dude was apparently created in ~2018 by a Pushwoosh 'contractor' to market services in Washington, D.C.

Unfortunately for Pushwoosh, the fassbender-carell face mash.. wasn't great..🤣 Picture of fake personPicture of fake person -- t...
Read 16 tweets
Nov 10, 2022
I have some really disappointing & horrifying news about how Twitter ads is ingesting + storing advertiser credit cards. They have a ~new "reviewData" field that is a plain text ingestion (CC fields are encrypted) which includes the "firstSix" and "lastFour" #'s of your CC.🌩️⚖️🧵 Twitter ads screenshot - this is a plain text JSON payload sCredit card form submit pushing plain text credit card numbe
I want to make sure it's clear that storing credit card numbers in plain text in a "reviewData" field is maybe used for fraud and abuse, potentially for the Twitter ads fraud and abuse vendor Sift which you agree to share data with. But the data is stored on Twitter's side.👀🥵🌩️ Twitter advertiser add a new credit card form plain text credit card fields ingested into twitter infrastr
And so currently, the way that Twitter has setup this "reviewData" field for advertiser credit cards, there is a big JSON dump on the Twitter infrastructure, w/ advertiser name/contact info/ and *most importantly* the "first six digits of the credit card AND the last 4 digits"🥶
Read 6 tweets
Aug 24, 2022
I've gone through mudge's redacted whistleblower complaint and there are some really spicy sections that relate to ad tech + privacy + foreign intelligence... brief thread of what I think is most interesting (link to documents in tweet below)🌶️🐦🌩️⚖️🧵
First up... folks have known for awhile that tons of Chinese advertisers were/are buying Twitter ads... But no one had pieced it together that those Chinese advertisers would be using ***Twitter Custom Audiences to doxx VPN users who verified with real contact info...** 🚨🥵🥵🚨 "Twitter executives opted to allow Twitter to become mo
"Twitter executives opted to allow Twitter to become more dependent upon revenue coming from Chinese entities even though the Twitter service is blocked in China...."

It seems clear that Twitter is becoming "more dependent" on China.. via.. Twitter advertising. Uhh @congress ?? "Twitter executives opted to allow Twitter to become mo
Read 15 tweets
Aug 5, 2022
Reminder: @WhiteHouse has done nearly nothing to hold Yandex accountable for their Putin War propaganda via Yandex News, no comment about the massive Yandex Appmetrica SDK data collection straight to Moscow.

But leaders within women's hockey (PWHPA) fought back against Yandex🧵
ICYMI in April 2022 the PWHPA decided to *not* move forward w/ a partnership w/ the PHF due to the connections to Yandex Chair John Boynton, "It’s believed Boynton will be an issue when it comes to attracting major sponsors moving forward." 🧐🌩️⚖️👏🏻👏🏻👏🏻

thehockeynews.com/news/report-pw…
And the vote from PWHPA (Women's pro hockey) in April 2022 to stop all discussions with PHF due to the PHF connections by-proxy to Putin allies, was *unanimous* -- one organization stood up effectively to Yandex here in the U.S....

But @whitehouse ??
Read 7 tweets
Jul 31, 2022
Google's "automatic ads" w/ the new "Anchor / Vignette Ads" = full-screen between-page-loading interstitial @ support.google.com/adsense/answer… @ "Auto ads will then scan your site and automatically place ads where they’re likely to perform well and potentially generate more revenue."👀 Auto ads offer a simple and...
This is going to be a complex product to audit how it performs / users are impacted, and while I'm a big fan of "easy deployments" - I can only imagine what would happen if this process for "auto ads will then scan your site and automatically place ads" went a little wrong.😅🥵
Being a technical auditor requires you to constantly receive partial information and then back into what could have happened during a client experience -- and oftentimes information about a problem can be as murky as "ghost in a machine ate my homework" = auditing "auto ads" = 😅
Read 9 tweets
Jul 31, 2022
One of the saddest parts about understanding how politicians use their email lists, is that if you signup for *official* newsletters from members of Congress, the updates are very informative, some bs but tons of policy. Campaign email updates have ~zero policy, all bs & $$ asks.
And it's *illegal* for the official Congressional / elected officials office to promote the campaign email newsletter/accounts, but it's totally legal (IANAL) for the campaign to promote the official office website / newsletters -- yet it's super rare for campaigns to do this.
Why don't current elected officials encourage people on their *political email list* to signup for updates from their official congressional/office newsletters? Why can't political campaigns figure out that many people on an email list want *mostly policy* updates w/o money asks?
Read 8 tweets

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