And the Senate Commerce "We're not toxic like Facebook" hearing is underway. I'll thread thoughts here but having now read written testimony, Snap uniquely stands out as an "antidote" to the problems being uncovered in Facebook. /1
super interesting data point in Snap's written I don't think I've seen previously...throttling acceleration of velocity+reach for influencers until a human reviews it. "human-reviewed and moderated before it can be viewed by more than 25 people."
Opposite of FB's whitelist. /2
And Sen Blumenthal pops bubble by saying "we're not Facebook" isn't a good bar because that bar is "in the gutter." I do think nuance is important here. Tech and social media aren't de facto bad. There are clear distinctions in Google and Facebook's biz model and market power. /3
To that point, Senator Blackburn focuses on data which is helpful. This is an area where Google and Facebook are unique in that they actually collect/mine most of their data as third parties (aka "surveillance"). TikTok data concerns are different due to Chinese-ownership. /4
Personal comment but Beckerman testifying for TikTok about trust just isn't a good look. He previously played wingman for Facebook's Joel Kaplan with lawmakers in 2018 as Facebook cover-ups unraveled. He also gave Ivanka Trump the Internet Freedom Award so there is that, too. /5
I had to hop on calls so catching up on hearing. Here is entertainment during intermission as I catch up: YouTube's witness today testified last year to Parliament who very much understands, skewered them on issues with its microtargeted amplification. /6
Oh, you want more? See, Parliament very much understood the issues with YouTube's recommendation engine. YouTube made changes shortly before the hearing to lean into "high-quality, authoritative" and "newsworthy" sources. /7
Senator Cruz just absolutely filleted Michael Beckerman and TikTok. There will be bipartisan agreement on this. This was the climax of 7 minutes of @SenTedCruz trying to get a simple answer to whether TikTok user data based on its privacy policy can go back to China affiliate. /8
Uh oh. There are about to be a whole lot of Winnie the Pooh clips on TikTok. /9
Pro tip, if you’re going to testify your company couldn’t find any evidence of a “blackout challenge” and suggest it may be due to inaccurate press reports, @SenBlumenthal has a reputation of late in his staff doing advanced homework. /10
Oomph. I guess lobbying for Google and Facebook was good training for the job at TikTok but wow the live rebuke from a parent is tough. /11
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Friday night KA-boom. In adtech antitrust lawsuit against Google, court has ordered the state AGs may depose Google co-founder Sergey Brin and CEO Sundar Pichai. Huge. /1
So the two cited reasons Pichai will be deposed (although not all of them) are incredibly sensitive. 1), “Jedi Blue,” the alleged collusion with Facebook that everyone wrongly wrote off back earlier in this lawsuit. Google CEO Pichai met directly with Facebook CEO Zuckerberg. /2
A reminder the Google and Facebook deal (aka the “NBA” or “Jedi Blue”) is also in a private antitrust suit against Facebook. The deal was signed by the lieutenants of the CEOs (Sheryl Sandberg for Facebook). /3
US v Google flooded docket (103 filings!) over weekend as Court said Friday...hey now, let's skip summary judgment, this baby is going to trial. Much is companies trying to keep their secrets sealed but we get a sense for the witnesses. And a small taste of evidence to come. /1
On the companies filing to keep their secrets sealed which they mostly provided under subpoena, it's a mix of adtech, agencies, platforms, you name it. /2
We also learn some glossary items which likely come up:
'RASTA' - Google's tool to evaluate new 'launches' (aka changes) in ad serving system, runs on live traffic
'Ariane' - identifies and summarized launches
'Launch' - creative name (lol), it replaced Ariane in 2020/2021 /3
SCOTUS just posted order list. It granted cert to Facebook on its Cambridge Analytica matter. Only first question but that’s a huge one. Basically should Facebook have disclosed to shareholders what it started to cover up in 2015 rather than presenting risk as hypothetical? /1
Here is the actual first question as written. One immediate item, it’s outrageous if Justice Kavanaugh didn’t/doesn’t recuse seeing his reported best friend, Joel Kaplan, was directly involved in the matter and its cover up. He threw his SCOTUS confirmation party IIRC. /2
Here is a link into background. I strongly urge press not to overlook this or assume you know fact history. Over the years much has played out in coverup and much of the reporting has been bent towards Facebook’s spin. I am more than happy to point you to the court records. /3
“X has lost dozens of major advertisers under Musk’s ownership, with 74 out of the top 100 U.S. advertisers from that month no longer spending on the platform as of May.” 1/4
Smart NBC report focusing on amplification, velocity and reach, “X isn’t living up to its own policies when it allows violent extremists to use the platform’s amplification features.” 2/4
“It’s not clear to what extent people at X were aware that the company was monetizing the extremist hashtags prior to NBC News’ reporting.” 3/4
Let’s do this. As I’ve said in the past, nothing makes a statement on important news close to the newspaper front page. Across America, almost every editor went with the simple fact, “Guilty.”
Let’s start with the biggest circulation. /1
I shouldn’t overlook Chicago and Los Angeles, Same. /2
Now let’s drop down to Florida for maybe obvious reasons to see how they reported it… /3
Super smart, important read in Washington Post for regulators, media executives, lawmakers. At a high level, Meta continues to use its market power to suppress all value in brands, news orgs and media companies. Brands are proxies for trust, but profit and data to Meta. /1
“These are platforms doing what platforms do, which is trying to optimize the time spent and the data collected. They don’t really have much interest or care for what happens to news outlets or journalists,” said @emilybell. /2
@emilybell But what is interesting here that needs to be pursued. How will Canada react considering they have a code that seeks to curb this imbalance in bargaining power. Facebook is attempting to run over to prevent further spread dismissing it as ineffective law. They’re wrong. /3