Thread by @theJayAlto

MrBeast said he would spend $10,000 to create the perfect thumbnail...

While that isn't possible for most, it's not the only reason his thumbnails are the best around.

Here are 6 tips from @MrBeast himself... (thread)

1/ "If people don't click, they don't watch"

You probably knew this already but thumbnails are critical. It's the major reason why people click on your video...

Give them the time they deserve.

2/ "Thumbnails set the expectation for the video"

They can only ever be as good as your video idea. Overpromise and your AVD will pay.

https://twitter.com/theJayAlto/status/1445101865482477576?s=20

3/ Don't waste space.

Thumbnails are small, use every bit of space you have.

4/ Prioritise Elements.

Work out the main part of your thumbnail and make sure it's the focus. What's most interesting to your viewer?

(he also reiterates to not waste space and leverage faces)

5/ Preview.

MrBeast uses a Youtube homepage mockup to test how thumbnails will be seen by viewers (both desktop and mobile).

This is a great way to make sure your thumbnail will work. It's always smaller than you think...

6/ Switch thumbnails

Even with everything that goes into a thumbnail...

"Typically, we like to create two to three versions of a thumbnail so that if a video doesn't do so well we can swap it out"

Be patient but don't be afraid to switch your thumbnail if it isn't working.

Now go and start making thumbnails like @MrBeast and...

One person who retweets the top tweet will get a free thumbnail strategy call with me!

And while we’re here #TeamSeas is an excellent cause 🌊

Thanks to @KaiGTweets for the retweet, the strategy call is yours!

DM me and let's chat thumbnails (and anything else).