Ads usually suck.

But some don't.

and I found them.

Here are 10 that will blow you away👇
Teeth so strong you can bite off a billboard.

(2008)
Got Milk?

Milk sales increased 7% the year the California Milk Advisory Board ran this ad.

(1993)
Apple turns Microsoft into the boomer computer filled with viruses in just 30 seconds.

(2006)
De Beers invents the diamond ring industry.

And this ad puts a price tag on it...
Coke creates the first ever drinkable billboard.
The Wall Street Journal ran this ad for 28 years and it drove $2 billion in sales.
Braces look great underneath that mask.

(2020)
Snoop Dog x Martha Stewart is the ultimate duo to advertise lighters.

h/t @alexgarcia_atx
DirecTV shocks you into remembering it.

"Don't wakeup in a roadside ditch."
Anyone else want to eat a park bench?
If you liked this, retweet the first tweet to share advertisements that shape the way we think:

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More from @chrishlad

1 Nov
3.2 billion people use a spreadsheet every month.

But what you don't know is that the spreadsheet led to Apple's early popularity and changed computers forever.

Here's the story of VisiCalc👇
The year is 1978.

And Dan Bricklin is a student at Harvard Business School.

Like any good Harvard student, one day he starts daydreaming.

But instead of dreaming about Bitcoin and NFTs, he thinks...
"Imagine if my calculator had a ball in its back, like a mouse.

And if I had a display like a fighter plane where I could see a virtual image in the air.

I could just move my mouse calculator around, punch in a few numbers and do all the calculations I need!"

- @DanB
Read 14 tweets
24 Oct
Apple is the greatest cult in the world.

And every cult needs a place to meet.

Welcome to the Apple Store.

Here is how Steve Jobs built the most profitable stores of all time👇
In 2000, Steve Jobs has a problem.

How could he sell more Apple products without becoming dependent on major retailers?

His solution?

Build his own store.
But he realizes that retail experience is usually terrible.

So he decides to interview people and ask a simple question:

"Where do you have your best customer service experiences?"
Read 18 tweets
11 Oct
Bill Gates got lucky.

With an IBM deal he signs in 1980.

Here's the hidden truth about the rise of Microsoft:
So we all know the Bill Gates story.

A brilliant kid who loves computers.

Drops out of Harvard in 1975 to start Microsoft with his childhood friend, Paul Allen.
Gates and Allen originally sell code interpreters to companies like MITS (Micro Instrumentation and Telemetry System).

In 1976, their revenue is $16,000.

By 1978, Microsoft hits $1 million in revenue.

But they were far from taking over the world.

Until...
Read 14 tweets
3 Oct
Shopify is a $160 billion business.

But it all started with @tobi selling snowboards online.

Here's a story about solving your own problems and the power of incentives👇
Tobi Lutke loved computers.

He gets his first one at age 6.

Starts programming at 12.

And drops out of high school at 16.

Why?

"Computers were so much more interesting."
He immediately takes an apprenticeship in his hometown in Germany for a subsidiary of Siemens.

And works for a wild man named Jurgen.

But he taught Tobi a decade's worth of learnings in a single year...
Read 15 tweets
26 Sep
We hate being wrong.

But those who embrace it end up changing the world.

Here's why👇
So we've all been there.

We have a belief.

• "Networking is a waste of time."

• "College is a waste of money."

• "Getting good grades is the best way to succeed in life."
Are these right?

Maybe.

Maybe not.
Read 14 tweets
11 Sep
Most advice sucks.

So I crowdsourced the best from 20 million people on Reddit.

Here are 10 life tips you wish you knew yesterday👇
Family Treasure

1) Get a blank book

2) Ask each family member over 50 to write down life advice that their descendants in 500 yrs should know

3) Keep passing it down

You now have a family treasure that gets more useful over time.
Airplane Mode Hack

"If you’re stuck on an annoying call, put your phone on airplane mode instead of hanging up.

The other person sees “call failed” instead of “call ended”.
Read 15 tweets

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