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7 Nov, 5 tweets, 2 min read
Bootstrapped companies now worth billions that fueled the e-commerce revolution.

3 of my most liked threads πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ Fashion Nova exploded by using IG content to turn customers into influencers
2/ Shopify is the easiest and fastest way to launch an ecommerce store:
3/ Wayfair was practically in stealth mode for the first 10+ years of growth and is now the Amazon of home goods & furniture:
4/ If you enjoyed these threads, follow me @jspujji

I tweet a Bootstrapped Giants🧡s like this every week.

RT the whole thread to share these amazing stories!!

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More from @jspujji

Jesse Pujji Profile picture
10 Nov
In February, I launched my first DTC brand.

I put my name, $, and reputation on the line.

It was an utter failure.

Here is the story and what I learned πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ After ~10 years of running Ampush as CEO, I stepped into the chairman seat.

Ampush had helped countless brands build and scale customer acquisition including: Dollar Shave Club, Birchbox, Stitch Fix, and many others.

I had the obvious idea: why don’t I start a brand? Image
2/ I was eager to get back to β€œearly days entrepreneurship.”

I spent 2020 both decompressing and anxiously thinking "what's next"

Investing? Another company? Something else?

I love the process of building businesses so I went for my dream: A venture studio.

But now what?
Read 39 tweets
Jesse Pujji Profile picture
5 Nov
Bootstrapped entrepreneurs always have the last laugh.

A son of Iranian immigrants turned a single LA retail store into a $1,000,000,000+ ecommerce giant.

All with $0.00 in funding

Here’s the story πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ Richard Saghian was born in 1982.

His family was a minority group of Jewish-Iranians who fled during the revolution.

After moving to America, they got into women’s fashion retail.

In 2006, Richard followed in their footsteps…
2/ He started his own store. His idea was simple: affordable, unique clothes to wear to the club.

His goal was to open 100, but he stopped at 5.

Early on, he had the idea of opening up an internet store...
Read 24 tweets
Jesse Pujji Profile picture
3 Nov
You spent 18 months getting ready to launch:

- Researching your customer segment
- Designing a product they need
- Lining up suppliers
- Building a perfect website

YOU ARE READY TO GO

All you need is an agency to market your product, right?

WRONG

Here’s what to do instead πŸ‘‡πŸ½
1/ First, the biggest mistake I see DTC founders make is immediately trying to outsource growth right after they build the product or *anytime* its not working.

Should you hire an agency? a consultant? a full time person? A mix? None?

What's the right choice?
2/ It's all of the above.

Depending on your company's stage and the strengths of your team.

I believe there are a few major inflection points:

Startup stage is about finding P/M fit, and spending from 0 to $1,000,000 a year

Scaling from there...
Read 21 tweets
Jesse Pujji Profile picture
29 Oct
At 27, she took her $5,000 life savings, a good idea and tons of hustle to build a BILLION dollar business.

The Crazy Part?

She had almost no prior experience in business.

This story never gets old πŸ‘‡πŸ½πŸ‘‡πŸ½πŸ‘‡πŸ½
1/ Sara was born in 1971 to an Artist Mom and Attorney Dad.

Her dad made it a point to ask weekly at the dinner table: β€œWhat did you fail at?”

He drilled into her that if you are not failing, you are not trying

Sara had early entrepreneurial instincts…
2/ A hustler from the start, she was always coming up with β€œkid businesses”:

Sold special charm socks at school.
Ran the neighborhood haunted house.
And later started a babysitting service.

At 16, she faced a life altering tragedy.
Read 25 tweets
Jesse Pujji Profile picture
28 Oct
Great AMA today!

Here are some of the threads... tune in next week same time/same place for another AMA
Read 4 tweets
Jesse Pujji Profile picture
27 Oct
Leadership is hard.

One of the hardest parts is delegation.

How much guidance do you give? When do you do it yourself? When/How to track others to-dos?

As a young leader, I wish I had a cheat sheet for delegation.

So I wrote one.

Read this 🧡 to accelerate your career:
1/ First, the biggest delegation mistake I see leaders make: either 'abdicating' or 'micromanaging'

Abdicating is when you hand over a task/responsibility and disappear assuming it's getting done.

Micromanaging is directing every little thing your report does.

Which do you do?
2/ Probably both!

But that depends on:

1) The persons seniority
2) their level of skill for a given task
3) the situation at hand.

The two tools I use to help me do this well:

Ladder of Leadership (LL) and

Task Relevant Maturity (TRM)

Here's how they work:
Read 18 tweets

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