Thread by @JoeSmit68348621

𝐇𝐨𝐰 𝐓𝐨 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐎𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧

Are you looking for a way to connect your business to the largest, most influential, and most professional audience in the world? Then you might want to consider Advertising on LinkedIn. For more information about advertising on linkedin on lix-it.com/blog/linkedin-…

In this article, you’ll find out how to advertise on LinkedIn in five steps. With this, you can run your own self-service ad campaign on LinkedIn, and you can utilize message ads, text ads, dynamic ads, and sponsored content.

Before you begin with the steps, the first thing to do is to get started with the Campaign Manager. Creating an account on the Campaign manager is easy, and with this, you can select goals, set a budget, and even control the timeline of the campaign.

Also, there are so many other features to explore in the campaign manager, and the ultimate aim is to ensure that you are able to reach your advertising goals.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐬𝐭𝐞𝐩𝐬 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐰𝐡𝐞𝐧 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐚𝐝𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧:
𝐂𝐡𝐨𝐨𝐬𝐞 𝐲𝐨𝐮𝐫 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞

This is the first step for every campaign that you create.

You’ll need to first choose your campaign, and the available options include:
-Awareness, which is to boost your brand awareness
-Conversion for website conversion and lead generation
-Consideration for engagement, website visits, and video views.

Your clicks, video views, and impression are what will determine your campaign creation experience.

𝐒𝐞𝐥𝐞𝐜𝐭 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚

Choosing your audience is a lot similar irrespective of the type of message ads, text ads or sponsored content. You’ll need LinkedIn’s targeting tool if you want to reach the right audience and for your campaign success.

Also, there are more than 20 audience attributes, and they include job seniority, job title, member interest, skills, member groups, company name, member schools, and company size.

Targeting is one of the most vital elements for advertising campaigns, and it’s what you need for higher conversion rates and engagement.

𝐒𝐞𝐥𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐚𝐝 𝐟𝐨𝐫𝐦𝐚𝐭

Choosing the right ad format is equally important for your campaign. It is worth noting that there are four different types of ads format. You can use message ads, text ads, dynamic ads, or sponsored content format.

𝐒𝐞𝐭 𝐲𝐨𝐮𝐫 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚𝐧𝐝 𝐛𝐮𝐝𝐠𝐞𝐭

Setting a budget is the next important thing to do after choosing your preferred audience, and you can use any of the following options:

-Cost per click which is for action-oriented campaigns
-Cost per send which is for message ads campaigns
-Cost per impression, which is for brand awareness

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