Pizza businesses have performed well through the pandemic and any economic climate.
I've done some digging on smaller pizza franchises to see which ones show impressive unit economics.
These 6 brands may not be Dominos, but they offer similar returns to the business owners 👇
First - let's set a bench mark by looking at Dominos #'s:
The initial investment is $152k - $668k, with average weekly unit sales of 5,000+ franchised locations coming in at $22,648.
This means the average annual revenue is $1,177,696 per location.
Westside Pizza
This business, which started in Boise, Idaho has 36 locations nationwide, and a lower investment range of $129k -$398k.
In 2020 their locations had an average gross revenue of $795,120
Blaze Pizza
Their initial investment comes in on the higher end at $565k - $1.1M.
227 reporting stores in 2020 had an average gross revenue of $1,026,893.
@KingJames is also an investor in Blaze Pizza, which is considering going public.
Mountain Mikes
This brand out of Palo Alto, California has 242 locations nationwide, and is known for their crispy & curly pepperoni.
You can expect a location to cost $226K - $596K, and on average return $946,727 in revenue per year.
Donato's
Known for their "Ohio Style" pizza i.e. thin crust pie cut into square slices & filled with toppings - the brand was once owned by McDonald's in a failed attempt to get into the pizza biz.
A location runs $387K - $699K, with an impressive median gross rev of $1,191,944
Topper's Pizza
This brand has 67 locations nationwide and targets the late night crowd, with most of their stores staying open until 3am.
The average gross revenue per location in 2020 was $995,259, while the investment range is $292K - $531K.
Sarpino's Pizzeria
Founded in 2000, the Illinois brand known for it's specialty pies has 67 locations.
With an investment range of $306K - $499K,
the average gross revenue from 2020 was $919,346.
I'm pretty hungry after writing that so I'm gonna grab a second dinner, but if you enjoy breakdowns like that on franchises, give me a follow @franchisewolf
• Toppers: AGR of $995,259
• Sarpino's: AGR of $919,346
• Dominos: AGR of $1,177,696
• Blaze Pizza: AGR of $1,026,893
• Westside Pizza: AGR of $795,120
• Mountain Mikes: AGR of $946,727
• Donato's: Median gross rev of $1,191,944
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They earn ~$2,100 per square foot, which is more than 2x Whole Foods, and ~4.5x Walmart.
Put simply, they've created an experience that makes customers LOVE them.
Here's how:
Trader Joe's began as Pronto Market in 1958.
Founder Joe Coulombe, the "Joe" in Trader Joe's, pivoted from Pronto Market to avoid a clash with the "800-pound gorilla" of convenience stores dominating the LA area: 7-Eleven.
AKA...TJ's (sorta) owes its existence to 7-Eleven.
In 1967, the first store opened in SoCal - the name was a nod to 1960s Tiki culture, a playful twist on Trader Vic's.
By 1979 TJ's sold to Aldi founder Theo Albrecht, kicking off a whirlwind of expansion, as Joe stayed as CEO for the next decade.