Thread by @AndrewWriteCopy

Effective Bump Offers

Bump offers are a great way to boost your AOV.

They don't need much copy.

And they convert better than normal upsells.

Especially if you're using one of these two types of bump offer.

// SHORT THREAD //

1) The No-Brainer:

Something that makes more sense to buy than not to.

So if you're selling a $1,000 tablet...

Then a great bump offer would be a case for it.

The prospect will want to keep their new purchase safe and the price will seem trivial compared to it.

2) The Exclusive

This wants to be a genuine one-time-only, never available again, offer.

And it's usually best if it's something in a different format to the main offer.

So if you're selling a course on FB ads...

You don't want the bump to be more info.

Instead...

A great bump would be templates of your best performing ads.

Make it a bargain, you don't want sticker shock for a bump offer.

And use a line like:

"(This offer not available at any other time and place.)"

To let prospects know this is their only chance to buy.

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