It's pretty entertaining watching well known, successful people try to use social media.
99% won't even try. They will just be "thought leaders" to their large followings. Occasionally dropping wisdom and ghosting with no interaction.
But occasionally someone tries...
But even when they do, they almost always carry a trump card with them.
The two most common in finance are: 1. Brow beating any naysayer with a laundry list of past successes. 2. Carrying themselves as super serious fiduciaries. Less common today, but was the old RIA playbook.
They want to sort of engage, but in a risk free way.
None on these tactics ever work. You will lose every time.
The only way that works is to occasionally get in the trenches and trade blows with the trolls, on equal ground.
Everyone eventually becomes a sh*t poster.
The other common thread for well known people that stick around is they almost always find and promote people that are smart, passionate, and much younger than themselves.
A caveat here is this is a male centric take.
Whole other can of worms for the female side. And honestly ladies, I dont know how you do it.
From what I can gather, it's a lot of the above, with the added existential threat of things crossing over into real life. Mad respect.
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