Creative is your targeting. And gives you SCALE.

But what does that mean?

Let me explain...

People respond differently to different motivations, messages.

Here are 6 ways how you can SCALE through creatives👇
[no 5 is my favourite!!]

Short 🧵
Make different creative styles. Not just UGC vs Explainer ad but also:

👉Image ads
👉Long form videos
👉Short form videos [boomerangs, quick animations]

FB knows who buys through image ads or through UGC video.
And algo will deliver that way

Next is...👇
Different angles. Different motivators.

It can be some value prop.

It can be FOMO.

It can be a special offer.

It can be some emotion.

It can be social proof.

[read more]👇
Some people will buy cause it's gonna move them towards pleasure.

👉improve body posture
👉gain confidence
👉level up your productivity

Other people will...👇
Try to avoid pain or fear. This is a very powerful angle but some brands don't want to be perceived in a negative way and also FB could give you problems.

👉avoid back pain
👉no more anxiety

And now my favorite 👇
Try different personas. Not just gender or race but also at which stage of their life they are.

Selling a cold massage ball your message to:
👉Active athletes
👉Young active people who are in great physical condition
👉+45 who had some injuries

The last one👇
Awareness ladder. But if I speaking only to prospecting audience you have:

👉Not aware of the problem
👉Aware of the problem but not aware of the product
👉Aware of the problem and solutions but not yours yet

Much different communication on all three stages

To sum up👇
FB will get info on how people respond to different creative.
So the algo will deliver different creative to a different person.

That will give you the scale🚀

Hope this 🧵helps and please share with others so they can get some inspiration💪

Happy Q4🤓

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More from @anzedetn

27 May
Creative strategy is a must for every brand.

Online or offline.

This is going to be a long thread but I hope I can give you some value in how I do it.

This is my approach: 👇👇
1. Deep research.

The goal is to understand your target persona’s desires, needs, values, and problems.

Look at the competitors, amazon testimonials, Reddit comments, website, get info from your client.
2. Once you get that 360 views of your brand and your target personas.

Then you need to connect this learning with psychology triggers.

Look at life force 8 and Maslow's hierarchy of needs.

Here is the example:
Read 15 tweets

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