People respond differently to different motivations, messages.
Here are 6 ways how you can SCALE through creatives👇
[no 5 is my favourite!!]
Short 🧵
👇👇
1/6 Make different creative styles. Not just UGC vs Explainer ad but also:
👉Image ads
👉Long form videos
👉Short form videos [boomerangs, quick animations]
👉Carousels
FB knows who buys through image ads or through UGC video.
And algo will deliver that way
Next is...👇
2/6 Different angles. Different motivators.
It can be some value prop.
It can be FOMO.
It can be a special offer.
It can be some emotion.
It can be social proof.
[read more]👇
3/6 Some people will buy cause it's gonna move them towards pleasure.
👉improve body posture
👉gain confidence
👉level up your productivity
Other people will...👇
4/6 Try to avoid pain or fear. This is a very powerful angle but some brands don't want to be perceived in a negative way and also FB could give you problems.
👉avoid back pain
👉no more anxiety
And now my favorite 👇
5/6 Try different personas. Not just gender or race but also at which stage of their life they are.
Selling a cold massage ball your message to:
👉Active athletes
👉Young active people who are in great physical condition
👉+45 who had some injuries
The last one👇
6/6 Awareness ladder. But if I speaking only to prospecting audience you have:
👉Not aware of the problem
👉Aware of the problem but not aware of the product
👉Aware of the problem and solutions but not yours yet
Much different communication on all three stages
To sum up👇
FB will get info on how people respond to different creative.
So the algo will deliver different creative to a different person.
That will give you the scale🚀
Hope this 🧵helps and please share with others so they can get some inspiration💪
Happy Q4🤓
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