surprise. bipartisan state attorneys general (17 in total) filed their third amended complaint against Google late Friday night. This is the lawsuit where my initial reaction in December was, "Google is screwed." It's only gotten worse as evidence has been unsealed. /1
We've done a full comparison between 2nd and 3rd complaints. A ton of clarity added for charges which are both deeply technical but deeply concerning. I don't see how Department of Justice delays filing their own lawsuit. And the Facebook collusion charges should be criminal. /2
The lawsuit even more clearly lays out the conduct and harms which impact advertisers, publishers, and consumers. If you want to understand how a company generates approaching $1 billion of advertising revenue per day by extracting welfare from everyone else - here you go. /3
Despite there being probably a dozen pieces of jaw-dropping evidence in the lawsuit, the deal with Facebook to allegedly rig the market and "kill" a competitive threat to Google are still towards the top. (note: the red for example is new copy from the amended suit). /4
The Google and Facebook deal is also known as "Count IV - Unlawful Agreement in Violation of Section I of the Sherman Act" which should be criminal if the allegations hold up. Facebook's Sheryl Sandberg and Google's Philipp Schindler executed the deal. /5
Much of the new material seems focused in the areas around how auctions work, how Google's dominance on all sides of the market plus access to the data, has been used to enrich Google and kill off competition. Some new evidence here now sealed - we look forward to reading. /6
Here is a link to my master thread on the case from December 2020. /7
And don't miss the thread regarding the recently unsealed version of the complain which allowed us to see some of the direct evidence involving some of the most senior executives. /8
Friday night KA-boom. In adtech antitrust lawsuit against Google, court has ordered the state AGs may depose Google co-founder Sergey Brin and CEO Sundar Pichai. Huge. /1
So the two cited reasons Pichai will be deposed (although not all of them) are incredibly sensitive. 1), “Jedi Blue,” the alleged collusion with Facebook that everyone wrongly wrote off back earlier in this lawsuit. Google CEO Pichai met directly with Facebook CEO Zuckerberg. /2
A reminder the Google and Facebook deal (aka the “NBA” or “Jedi Blue”) is also in a private antitrust suit against Facebook. The deal was signed by the lieutenants of the CEOs (Sheryl Sandberg for Facebook). /3
US v Google flooded docket (103 filings!) over weekend as Court said Friday...hey now, let's skip summary judgment, this baby is going to trial. Much is companies trying to keep their secrets sealed but we get a sense for the witnesses. And a small taste of evidence to come. /1
On the companies filing to keep their secrets sealed which they mostly provided under subpoena, it's a mix of adtech, agencies, platforms, you name it. /2
We also learn some glossary items which likely come up:
'RASTA' - Google's tool to evaluate new 'launches' (aka changes) in ad serving system, runs on live traffic
'Ariane' - identifies and summarized launches
'Launch' - creative name (lol), it replaced Ariane in 2020/2021 /3
SCOTUS just posted order list. It granted cert to Facebook on its Cambridge Analytica matter. Only first question but that’s a huge one. Basically should Facebook have disclosed to shareholders what it started to cover up in 2015 rather than presenting risk as hypothetical? /1
Here is the actual first question as written. One immediate item, it’s outrageous if Justice Kavanaugh didn’t/doesn’t recuse seeing his reported best friend, Joel Kaplan, was directly involved in the matter and its cover up. He threw his SCOTUS confirmation party IIRC. /2
Here is a link into background. I strongly urge press not to overlook this or assume you know fact history. Over the years much has played out in coverup and much of the reporting has been bent towards Facebook’s spin. I am more than happy to point you to the court records. /3
“X has lost dozens of major advertisers under Musk’s ownership, with 74 out of the top 100 U.S. advertisers from that month no longer spending on the platform as of May.” 1/4
Smart NBC report focusing on amplification, velocity and reach, “X isn’t living up to its own policies when it allows violent extremists to use the platform’s amplification features.” 2/4
“It’s not clear to what extent people at X were aware that the company was monetizing the extremist hashtags prior to NBC News’ reporting.” 3/4
Let’s do this. As I’ve said in the past, nothing makes a statement on important news close to the newspaper front page. Across America, almost every editor went with the simple fact, “Guilty.”
Let’s start with the biggest circulation. /1
I shouldn’t overlook Chicago and Los Angeles, Same. /2
Now let’s drop down to Florida for maybe obvious reasons to see how they reported it… /3
Super smart, important read in Washington Post for regulators, media executives, lawmakers. At a high level, Meta continues to use its market power to suppress all value in brands, news orgs and media companies. Brands are proxies for trust, but profit and data to Meta. /1
“These are platforms doing what platforms do, which is trying to optimize the time spent and the data collected. They don’t really have much interest or care for what happens to news outlets or journalists,” said @emilybell. /2
@emilybell But what is interesting here that needs to be pursued. How will Canada react considering they have a code that seeks to curb this imbalance in bargaining power. Facebook is attempting to run over to prevent further spread dismissing it as ineffective law. They’re wrong. /3