Thread by @jamesgevergreen

If I was a Barber this is how I'd get more customers within 5 days...

💈💇‍♂️

[THREAD 👇]

First think of a good promotion/ offer you can entice new customers with that work with a 'voucher' 🤔

- 2 for 1 haircuts if you bring a mate
- 50% off all fades Mon-Thursday
- Free wet shaves with every cut
- Or simply go free haircut with this voucher

2/17

Then create some TikTok/ IG reels for your most popular cuts right now 🤳

You can post them up (but please don't expect magic results from organic posts!)

We're going to save them for something else...

3/17

Now set up your Facebook Ads Manager.

This is how we're going to get your offer out there.

I have an easy video tutorial that shows you how to do it in 10 minutes



4/17

We want to use Facebook Ads to create a 'Lead Ad'.

This is where when someone clicks your ad they get a quick pop-up form on Facebook/Insta without leaving the platform.

So you don't even need a website for this to work...

5/17

Using the videos you created earlier you can make an ad targeting men within 5km of your Barber Shop 📍

In the copy or text make it clear that to get your offer customers can sign up to get the voucher/coupon by email

6/17

Now we're going to get smart with our marketing... 🤖

By creating an email automation!

When someone fills out our facebook ad it's going to kickstart a sequence of emails.

Delivering the customer their voucher/coupon

But ALSO reminding and nudging them to redeem!

7/17

To do this sign up to ConvertKit (alternatives available) and write 3-4 emails.

1- Deliver voucher with an idiot-proof how to redeem Ts&Cs
2- Remind them of the expiry date of this voucher
3- Show them some of your work
4- Last chance reminder

convertkit.com/?lmref=6048ow

8/17

To connect these two and let them 'speak together' you then download a tool called @Zapier.

It will only take 5 minutes to create a Zap that AUTOMATICALLY sends your Facebook Lead Ad info to ConvertKit!

Smart marketing while you sleep...

9/17

Now to scale it to the moon! 🚀

You could be testing a few different offers/ creatives/ emails.

Focus on 1 experiment at a time.

And if your CPL (cost-per-lead) is low INCREASE the spend.

10/17

Even if you are giving away 100% free haircuts with this voucher if you back yourself with the blades those new customers will be coming back once a month for YEARS!

It's £10-£20 in marketing cost (including ad spend) to acquire a customer to generate £££'s long term 🔥

11/17

Please note... This doesn't work if your a shit barber! 😂

12/17

You can turn the ad spend up or down, edit and adjust the emails and make the redemption run smoothly and have this offer on PERMANENTLY.

Putting bums on seats all year round!

13/17

And the secret sauce is this then builds a HUGE email list of customers in your local area that want a haircut...

Got a quiet Tuesday AM? send an email
Need someone to train an apprentice? send an email
Launching your new coffee/ cocktail menu? send an email

14/17

If you want to explode this then email your list with a BIG giveaway like 'win a gold card and get fades for free FOR LIFE!'

and use this below tool to run a PROPER giveaway

👇👇👇
vyper.ai/?via=james74

15/17

@vyperapp allows you to run viral giveaways that bring long-term results and leverage NOT just a few likes from randomers.

The person who earns the most points wins the grand prize.

And they'll have bloody earnt it! Being your biggest influencer to earn points

16/17

Want help with this?

We'll be launching a live group training for barbers in 2022.

If you can't wait send a DM and we can just manage all the above for you

17/17

And for this long ass-thread just seen #45days45threads @hey_bernie I'm in!