This nuance is super important. Nearly $300B of advertising is funding the duopoly and they’re funding toxic sludge, “The tech giants are paying millions of dollars to the operators of clickbait pages, bankrolling the deterioration of information ecosystems around the world.” /1
This entire report is incredibly. By the way, this stat. And it should almost never happen. Without Facebook, the toxic sludge would only be seen by those explicitly choosing to go find it. This is nearly all Facebook’s doing using microtargeting, velocity and reach vehicles. /2
How many years have we been putting up with this? … Facebook PR protecting their profits over democracy and civil society by denying, delaying, deflecting. Wait for next tweet. /3
For those who track monopoly power and privacy rights, incredibly smart hearing this morning in Brussels where they have an opportunity to tame surveillance advertising which will only work if they also constrain “gatekeepers” - also on the eve of legislation in next 60 days. /1
I’m especially energized when I see testimony from people I don’t know who absolutely nail the issues. “The most important thing you can do is strongly limit the data that the dominant players have access to.” Thank you. Nailed it and rationale. /2
Important: adtech lobby (IAB, CCIA, Google, Facebook) have used influence and ad campaigns to create a straw man this is a “ban on targeted ads.” This is entirely false. The concern is tracking - aka surveillance - now also limited by Apple iOS. All four witnesses noted this. /3
Aah, Stanford researcher with a timely prompt. I'm going to have to do this, aren't I? The only right answer here is that we don't know. the entire case was a gigantic cover-up. There are very active lawsuits from major pension funds and powerful AGs to get answers. /1
Yes, many will reply to her that their methodology and targeting was "snake oil" but that’s still very much debated on use and impact but it's also irrelevant to the real issues at hand. /2
We do know... Cambridge Analytica contracted with a purpose-built intermediary that laundered and sold Facebook data to them. We also know the intermediary's CEO testified under oath he told facebook what he was doing in Sep '15, months prior to the first Dec '15 press report. /3
Aah, Google->Stanford academic. I'm going to have to do this, aren't I? The only right answer here is that we don't know. The entire case was a gigantic cover-up, dust hasn't settled. There are VERY ACTIVE lawsuits from major pension funds and powerful AGs to get answers. /1
Yes, many will reply to her with FB's PR spin that their methodology and targeting was "snake oil" but that’s still very much debated/confused on the actual data use and relative goals and impact but it's also irrelevant to the real issues at hand. Here is what we DO know. /2
We do know... Cambridge Analytica contracted with a purpose-built intermediary that laundered and sold Facebook data to them. We also know the intermediary's CEO testified under oath he told facebook what he was doing in Sep '15, months prior to the first Dec '15 press report. /3
"They are very good at dancing with data." - Facebook whistleblower. We've discussed this regarding Zuckerberg's misleading testimony on hate speech. But this Markup report is super important to understand prevalence of news brands. Stay with me here. /1 themarkup.org/citizen-browse…
When Facebook finally, under public and government pressure, began releasing a quarterly content report (first in q2 after reportedly suppressing q1), it's used a metric simply showing the # of users who saw links to a website without analyzing frequency of those sites. /2
any researcher with access to source data would avoid this pretty terrible metric. Since The Markup has developed its own source data from users volunteering their aggregated data for research, they are able to use a much better metric - taking into account frequency. /3
Looks like the Federal Trade Commission's opposition to Facebook's attempt to dismiss their case to break the company into bits for anticompetitive behavior was just filed. Night reading...
this summary of amended complaint's metrics to establish market power is a reminder how absurdly Facebook's lobby tried to argue FTC hadn't backed up their monopoly claim. Having been around a few digital media businesses for 25+yrs, these are valid metrics to move forward. /2
oh, and there's that not-so-minor point, too. the competition used the same metrics. /3