Nathan Barry Profile picture
Nov 19, 2021 15 tweets 4 min read Read on X
There are two types of remote companies:

Remote First

and

Remote Forced

When you're looking for a new role make sure to join a company that is Remote First.

🌐💻
Before checking the "Remote" filter on a job board would cut the list down by half. Today most roles are remote friendly.

But remote doesn't mean the same thing at every company. Understand the difference between companies that are Remote First & those that are Remote Forced.
Remote first companies:

1. Focus on async communication: They understand that communication doesn't have to happen in realtime.

Often the best communication is async: someone can create a post or video when it's right for them & everyone else can consume it on their schedule.
2. Everyone operates from the same location: remote.

This means every team member has equal access to information and participation in meetings or Slack conversations. No one is left out because they are in a different city or office.
3. Have a developed habit of working & problem solving in public.

Team members leave breadcrumbs of what they are working on & show first drafts for early feedback or to mark progress. Because communication happens in an open forum there are fewer silos & surprises across teams.
4. Encourage strong writing habits.

Writing is a skill that remote first teams embrace and work to improve. Longer isn't better, clearer is better.
5. Embrace global perspectives as a company.

Teams at remote first companies bring their perspectives and styles from all over the globe to help build a better company for a global customer base.
6. Finally, we have a vested interest in creating & iterating remote habits for the long-term—if it doesn’t serve the team, we don’t practice it.

--

Remote forced companies take a short term approach: there's no need to perfect remote habits if you'll default back to in-office.
Remote forced companies focus on tracking time worked & if your dot is green in Slack over specific results.

They struggle with remote communication tools & don't create meaningful documentation.
In-person employees have an advantage when it comes to access, information, and influence.

If you aren't in the room (virtual or physical) for the conversation then there's not a good way to participate, have your voice heard, or catch up later.
The good news is that many remote forced companies can become remote first by learning specific skills & habits.

So long as the company leadership sees remote as the future for their company—rather than just waiting eagerly to re-open the office—these skills can be learned.
As a team member you can actively develop them and bring best practices to your teams. But if you haven't done it before, you're better off learning hands on from a remote first team rather than from books and blog posts.
In Harry Potter, Dumbledore talks about the difference between being dragged into the arena to fight vs walking into the arena of your own free will.

Either way you're in the arena, but how and why you got there changes everything.
Remote work isn’t a fight to the death against a dark lord, but it is an arena that we are all now in—whether we want to be or not.

Remote first companies choose remote because we believe it's a better way to work, are good at it, & relentlessly form new habits to keep improving
When you're interviewing for a role always ask:

"Is your company remote first or remote forced?"

You’ll always be better at something you do because of passion rather than coercion.

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More from @nathanbarry

Jun 6
Big news: We’re rebranding!

ConvertKit is becoming Kit.

Read on for why it’s more than just a name change…
The creator economy has evolved a lot since ConvertKit began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond helping creators convert audience members into customers.

We now help you connect, grow, automate, launch, create, earn and so much more.
As Kit, our product philosophy is all about scalability and giving you actionable insights to grow your business.

Each creator business is unique, so the features in your Kit can be tailored just for you.

Besides making improvements to the features you love, we’re doing more…
Read 14 tweets
Apr 18
In the last 7 years, we’ve paid $6.9 million in profit sharing to the ConvertKit team.

While most companies hope to return money to shareholders in a moonshot acquisition, we’ve created a unique model to help our team think like owners.

Here’s how our compensation model works:
Our mission is to help creators earn a living. That’s why ConvertKit exists.

My personal mission extends beyond that—I want everyone in my life to have the opportunity to become financially independent.

That means everyone at ConvertKit should have a path to financial freedom.
VC-backed startups tend to go all in on equity and an exit as the path to financial freedom.

Bootstrapped companies (e.g. MailChimp, Basecamp) don’t give out equity and instead focus on paying high salaries.

Neither model is ideal for team members.
Read 20 tweets
Oct 11, 2023
In 2021, Spotify reached out to buy @ConvertKit for hundreds of millions.

I said no.

Instead we came up with an innovative way to get liquidity for our team:
ConvertKit is an email marketing platform for creators.

I started it in 2013 with a goal to solve my frustrations with other email tools.

When it grew, I figured I’d sell it after a year or two.

Then I fell in love with our product, team, & customers.

I never wanted to sell.
Founders like DHH and Jason from Basecamp said that equity in a private company doesn’t have value if you aren’t going to sell.

I’d learned so much from them and that logic made sense, so once I decided not to sell I didn’t issue equity to the team.
Read 18 tweets
Jul 21, 2023
Becoming a creator will change your life.

Here are 13 tips to make the switch from a consumer to a creator:
Set a Daily “Make Something” Goal

Grab a sticky note and write “make something today--stick it to your computer monitor.

Your goal is simply to make something--anything--every single day.

Set the bar low and make it achievable.

Creation will start to become a habit.
Document What You Make

Start documenting your daily creation.

Post it online with a few sentences about what it means to you.

Was it an idea floating around in your head for months? A mini essay you've been meaning to write? Code that you finally figured out?

Document it.
Read 15 tweets
Jun 23, 2023
I made $37,000 in the first month of selling my ebook.

But I almost made a $10,000+ mistake.

Here’s a lesson on pricing that’ll make you thousands:
In 2012, I launched my first product, The App Design Handbook.

But in a hurry to get the product out the door, I almost made a costly mistake…

It’s a mistake I see entrepreneurs make every single day.
It’s not charging too little for your product.

(Although this is a common mistake as well)

It’s only having one price for your product!
Read 17 tweets
Jun 9, 2023
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.

Here’s why this acquisition is a game changer for the creator economy: Image
SparkLoop’s Partner Network is the #1 newsletter growth platform.

After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.

Here’s why this is so exciting: Image
Traditionally, creators spend money on advertising to grow faster.

But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.

There are two big problems with this: Image
Read 10 tweets

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