MyPillow does 300 million revenue per year, and they pretty much only advertise on Fox News.

What are other examples of companies that have been built off such a targeted marketing channel?

Check out the stats below: Image
Here is their SimilarWeb.

Basically all traffic is "direct" meaning typed into URL bar after seeing the TV commercial.

Next biggest traffic source is SEO organic traffic from their brand being searched on Google. ImageImage
Here's stats from iSpotTV that shows ad spend on their TV ads.

Just one ad has spent $2 million. They have a ton of different ads playing. Mostly just showing on Fox News. ImageImage
3 pages of ad variations. All with millions in spend. Image
2019 revenue was $300 million. I assume it is still around the same in 2021. Image
What are other examples of businesses built off such a targeted marketing channel?

Athletic Greens & Tim Ferriss podcast?
Onnit & Joe Rogan podcast?
Tesla & Elon's Twitter account?

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More from @Jake_Langley

19 Nov
$100,000,000+ in sales...just by advertising in ONE place?

You don't need to advertise in 500 different places...

Sometimes you just need to connect directly with the most relevant audience.

Here is the advertising secret to a huge health brand you have never heard of: Image
Balance of Nature is a supplement brand.

The sell health products that help you get your daily servings of fruits and vegetables in a capsule form. Image
Here is the crazy thing...they seem to ONLY advertise on Fox News TV ads.

Take a look at their stats. 570k visits per month.

All traffic is direct (typed it URL) or organic search.

People see the TV ads and either call, type in the website, or search on Google.

NO other ads. Image
Read 10 tweets
3 Oct
* How The Biggest Amazon Affiliate In The World Makes Mountains Of Cash *

It is a simple model -- send traffic to Amazon and in exchange you get 1-5% commission on anything your users purchase.

But one company has a few "scaling secrets" it uses to make big money.

Here's how:
The big player in this space is BestReviews.Guide

They get about 26 million visits per month, 79% of that is from search traffic.
Of that search traffic, it is split about 50/50 between organic and paid.
Read 16 tweets
1 Oct
* The Wild World Of Credit Card Comparison Sites *

Review sites like Nerd Wallet, CompareCards, and Bankrate make hundreds of millions of dollars a year just through simple "list" pages.

Here's a look at how these companies make obscene amounts of money as affiliate marketers.
Do a search for "best credit cards" on Google and countless of these review sites show up.

Both on paid ads and organic search.
They all pretty much have the same design.

A box with some brief info about a particular card, a few benefits, then a giant button to "Apply Now."

Every time someone signs up through their site, they are paid a hefty commission from the credit card company.
Read 21 tweets
28 Jun
*7 Figure Digital Pet Subscription Business Breakdown*

Here is a simple business idea perfect for a digital marketing expert.

No need for physical products and it can bring in big subscription revenue.

Lets take a look at the Emotional Support Animal Letters industry: Image
If you want to fly with you dog usually they don't get to fly in the main cabin. Many apartments do not allow dogs.

Well, if your dog qualifies as an Emotional Support Animal, these rules don't apply.

Your dog can fly with you and you can't be charged pets fees at your rental.
Is this a loophole being misused or a legitimate practice?

I don't know. But I do know there are businesses catering to this need and they are making a lot of money.

Here's how they work:
Read 11 tweets
25 Jun
* How To Reverse Engineer ANY Site or Online Business *

The ultimate list of tools to help find your competitor's:

- Ads
- Suppliers
- Revenue
- Tech stack

Here's the list of MOST of my top detective tools (some are too powerful to reveal):
Let's start with marketing strategy and ads.

Best place to start is

This will tell you traffic numbers, what geo traffic comes from, what sources the traffic comes from.

Its a great starting point.
SimilarWeb will tell you if the site gets traffic from Facebook, search, display, etc.

Now its time to dive into each of those.

Facebook is easy. Just use their ad library to see all the ads being ran by a company.

Go to their page > Page Transparency > Go To Ad Library
Read 15 tweets
24 Jun
*How To Bootstrap Your Way To A Billion Dollars In Sales*

They say the pen is mightier than the sword...or maybe even mightier than raising outside capital.

Here's how this "hidden giant" DTC brand uses copywriting (and other tactics) to drive BIG profits in the health space:
Golden Hippo is the DTC powerhouse behind health / beauty brands like Gundry MD, Beverly Hills MD, City Beauty, Dr. Martys, and many more.

Their secret to scaling so many brands to over 9 figures?

World class copywriting, led by @craigclemens.

Let's take a closer look:
Golden Hippo specializes in creating brands in the health and beauty space.

When they create a new brand, they partner with leading experts.

For example, the supplement line Gundry MD was created in partnership with Dr. Steven Gundry -- a renowned cardiologist.
Read 21 tweets

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