ARTICLE: A deep dive into @NASCAR's efforts into establishing a significant presence in the metaverse, a long-term process which has begun with gaming partnerships with Roblox, Rocket League and Zed Run sportbusiness.com/2021/11/nascar…
"I strongly feel that in the future consumers will choose which version of reality they want to experience [physical or digital] and Nascar has to be relevant in both…or we’re done,” Nascar executive Nick Rend told me.
Nascar seamlessly and authentically moved its racing from the physical world to the digital world when the Covid-19 pandemic hit in March 2020, proving its decade-long efforts into esports were worth all the time and effort.
The process begins anew with the metaverse.
The process begins anew with the metaverse.
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