ARTICLE: A deep dive into @NASCAR's efforts into establishing a significant presence in the metaverse, a long-term process which has begun with gaming partnerships with Roblox, Rocket League and Zed Run…
"I strongly feel that in the future consumers will choose which version of reality they want to experience [physical or digital] and Nascar has to be relevant in both…or we’re done,” Nascar executive Nick Rend told me.
Nascar seamlessly and authentically moved its racing from the physical world to the digital world when the Covid-19 pandemic hit in March 2020, proving its decade-long efforts into esports were worth all the time and effort.

The process begins anew with the metaverse.

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More from @WilliamsBob75

23 Nov
Annus horribilis - a year to forget for the @nwsl.

A timeline of the NWSL's decline into scandal, disgrace and chaos during 2021, with some good news along the way. Apologies in advance for any mistakes and/or omissions. 1/many
Jan. 12 - NWSL officially announces an expansion team from Sacramento, California, will join the league for the 2022 season. Sacramento Republic FC investors Ron Burkle and Matt Alvarez are involved, says Lisa Baird.
Jan. 28 - Japanese tennis superstar Naomi Osaka announced as an investor at North Carolina Courage.
Read 50 tweets
8 Apr 20
JUST IN: Univision’s TUDN and Liga BBVA MX have announced the 'eLigaMX by BBVA Tournament' an EA Sports “FIFA 20” gaming tournament.
It features player representatives from each Liga MX club competing head-to-head in a 17-matchday season on Playstation 4 that mirrors this year’s Clausura schedule with the top eight teams advancing to a single elimination playoff format.
Beginning Friday, April 10 at 3:00 p.m. ET/12:00 p.m. PT, TUDN will broadcast up to three matches per day, excluding Thursdays, with play-by-play performed by TUDN talent, and special guest commentary by Liga MX players.
Read 4 tweets

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