On the one hand, plagiarism is a somewhat legacy sin in a world of remix and retweet culture, and true original authorship was a textual culture convention.
On the other, still kind of stings when someone literally rips your stuff word for word.
Should I bust the person?
Ok, I'm DM'ing to get his side. We are all God's creatures.
That went nowhere.
Ok, going live with it. If nothing else, as a public service.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
@brave For starters, they diagnose 'inefficiency' as one of the problems of digital advertising: the 'wrong' players (GOOG, FB) are winning, and the 'good guys' (NYT, media) are losing.
That's the exact opposite of what happened.
Media becoming *more* efficient--i.e., not being forced to pay NYT's outrageous $10 CPM or whatever--is what killed many media companies. While indeed there's spend lost to middlemen, it's hard to claim inefficiency is what characterizes ad tech vs. the old world of 'rate cards'.
As readers likely know by now, I think the decoupling of information from the movement of matter, bits from atoms, to be the most significant event of the past century.
It's hard to understand now how odd our real-time world really is.
As a historical counter-point, timezones weren't invented until late in the 19th century, and weren't legally required until WWI. Things and information just didn't move fast enough until then that it mattered.
I'm old enough to remember letters, which is how most people communicated over long distances until as recently as the late 90s.
Having our eyes and ears in everyone's pockets (and vice versa) is utterly unprecedented. We're still getting our heads around it.
If only ‘targeted advertising’ worked as well as those who’ve never done it think it does.
I can't believe I'm getting on this tired horse again, but for the obvious rebuttal of 'then why do companies spend money on it?', you have to understand that even now digital advertising, with all the 'targeting' in the world, is an improbable statistical fluke.
A marketing team would be high-fiving if they managed to get their clickthrough rate from .5% to 2% through the use of smart targeting. All else equal, that means a 4x in revenue. Woot! Huge success...we are marketing gods.
As was announced earlier today, I'm joining @JoinLincoln as a fellow.
I know this might seem a bit random given the entirety of my knowledge and experience of DC comes from one season of 'House of Cards', but there's method this madness. thepullrequest.com/p/joining-the-…
@JoinLincoln My goal with both Chaos Monkeys and Pull Request was attempting to bridge the chasm between tech and everything else. It's perhaps one of the necessary delusions of Silicon Valley to ignore the power centers of NYC and DC, but that’s an increasingly unsustainable delusion.
@JoinLincoln To riff on Trotsky: Techies may not be interested in politics, but politics is interested in them. We’ve reached a point of almost universal disdain and resentment of technology; it’s perhaps the only bipartisan position left in our national politics.