First: Olga took the throne as regent for her young son. She was the first woman to rule Kievan Rus'. But, the Drevlians soon wanted her to marry one of their princes, and they sent twenty diplomats to make it happen.
So, Olga killed them... by burying them alive. 😬
Second: At Olga's request, and not knowing of the fate of their first diplomatic party, the Drevlians sent a delegation of "the best men who governed the land of Dereva".
Olga invited them to bathe in a bathhouse. She locked them inside, set that on fire, and burned them alive.
Third: Olga asked that the Drevlians hold a funeral feast in the city where they murdered her husband.
After the Drevlians got drunk, she and her followers killed five thousand of them.
@thenorthface@LeoBurnett In a video about the campaign, Leo Burnett and The North Face boasted that they “did what no one has done before … we switched the Wikipedia photos for ours” and “[paid] absolutely nothing just by collaborating with Wikipedia.” 2/
The video was later published by @AdAge, which said that the agency's "biggest obstacle" was in manipulating the site "without attracting attention [from] Wikipedia moderators." 3/ adage.com/creativity/wor…
The longest English word in a major dictionary is 45 letters long, but the longest English word ever is the chemical name of the largest known protein, titin. en.wiktionary.org/wiki/Appendix:…
For anyone who’s wondering, the full word is ylalanylglutaminylglutamylarginylisoleucylglutamylprolylprolylglutamylisoleucylglutamylleucylaspartylalanylaspartylleucylarginyllysylvalylvalylvalylleucylarginylalanylserylalanylthreonylleucylarginylleucylphenylalanylvalylthreonylisole