I've listened to a lot of UK submissions today and autotune, Drill & Trap are hugely dominant. It feels really dystopian seeing all of the technological advances Gen Z live in spilling over into the music. Autotuned rap is like the soundtrack of the end of Web 2.0.
I don't like the majority of it tbh. But one of my responsibilities as an A&R is to recognise when it's quality and will resonate with the target market.
Gotta stay down with the kidz
8 more tracks to find for this brief and then I can give my ears a rest. When I have room for a record player, that'll be my go-to for a source where I know I can trust the tuning is natural after a session like this 😅👂

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More from @joshtsmithmusic

24 Nov
Yaaaay sample library sorting
Is anybody still layering kicks these days or is the sample game so tight these days you don't need to?
Canned applauses are great. They're getting a use.
Read 9 tweets
22 Nov
The Spotify/Adele/shuffle situation amplifies the fact that streaming is based on the records industry, not publishing. i.e. Streams are equivalent to sales, not radio plays, because of the ability of the consumer to pick what they listen to.
Therefore, Spotify devalued recorded music from £0.6 to £0.003 the moment it was released to the market.
Why didn't they launch with a credit system consumers could top up for fan based royalties to work from the get go? Because they needed to demonstrate forecastable recurring revenue to their investors.
Read 8 tweets
9 May
I believe there has "always" (since A&E left Eden - metaphorically or literally) been an evil destruction in the world that poses as "civilisation" that collects and nurtures people into a state of conformity and collectivism. Romans, British Empire, Americans vs Natives...
The attempted eradication of tradition in Japan, Nazis, communists, liberals, covid... Gypsy and nomadic cultures wiped out...
And we see it in myth. It's not just the bible. Sauron in Lord of The Rings is not just representative of a totalitarian dictator, it is also effectively the dark spread of conformity and "one race".
Read 6 tweets
9 May
A thread of consecutive twitter synchronicity. Is it algorithm, chance or echo chamber?
Read 4 tweets

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