Due to various reasons,
⮕ 10% fail in the 1st year!
⮕ 70% fail between 2nd & 5th year!
SPEED is that ONE thing in your control to help you succeed in spite of these odds.
🧵Here's how:
The most imp job of a founder is knowing when to accelerate & by how much.
At early stages, while your product is being developed, & the business model is being fine-tuned, go slow & conserve cash.
Don't make unnecessary hires to sell an MVP or an unfinished product at scale.
Eventually, there will come a time when your business model has been proven.
Meaning, your customer acquisition cost(CAC) can be maintained at scale & you make at least 3xCAC from each customer.
At this point, relevant investors will be keen, raise money & accelerate hard!
For 1st time entrepreneurs, it's tough to figure out when to accelerate. You've been frugal until your biz model is proven & now you've to suddenly accelerate.
Be careful with acceleration. Going fast & rushing are 2 diff things.
1. Gain adequate insight 2. Decide based on the insight you’ve gained + risk 3. Execute/Deliver fast 4. Find 'sustainable' revenue streams 5. Pivot quickly
🔁 Repeat to find/add revenue streams & refine your business model.
Timing is important!
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