I've been fielding a ton of questions in DMs and got this great one from @Theredkeys11 about how to attract a showrunner for your project. I have a lot of thoughts! Image
It goes without saying that we have to have a personal connection to the material! Whether it’s the characters, world, or premise, we have to love it enough to go all-in because that’s what it takes to make it through the development gauntlet.
We want you to have a strong pov, voice, and vision… BUT you have to be open to collaboration. The biggest reason we’re going to say no is because you’re locked in to your way of doing it.
I know this is tough to hear emotionally, but attaching a showrunner is hiring your own boss and the network is trusting THEM to run “your” show. It’s their responsibility to produce the series on time and on budget and make it great.
Of course, a showrunner has to respect your opinion and hopefully will have a good relationship with you, but you absolutely have to understand that if you are a hindrance to the success of the show, they will be forced to fire you!
No showrunner wants to be in that position. So no showrunner wants to get involved in a project where the creator has even the whiff of being non-collaborative.
One important caveat and digression. If you already sold the show and got a pilot or series order and the network wants to bring on a showrunner at that point, that’s kind of a different ball game. You can interview showrunners and ask if they’re going to honor your vision.
We had a pilot order & did this exact thing. Some potential showrunners said yes, if it’s a tie they’d go with our creative call. Most did not. They said, sorry but if you hire me, I’m in charge and I’m obligated to do it the way I think will be the most successful for the show.
But if you’re talking about attaching a showrunner at the development stage, to take out to buyers, first of all, that’s a MUCH bigger ask. You’re asking them to use their name and relationships to help you sell your project.
So in that situation you have to be absolutely willing to let go of the ego and be open to DOING IT DIFFERENTLY.
Long preamble to answer the question… counterintuitively, the more you have worked out, the more I’m going to think you’re locked in. You come to me with a pitch deck and a bible and seasons 1-9 all worked out, I’m running for the hills.
Don’t create a box you can’t mentally get out of!
To attract a showrunner, you need an amazing idea, character, world, etc. but also an amazing attitude. You want to learn! And the only way to learn is to keep your eye on the ball and get the pilot ordered and the show on the air. Then you can run your next show.

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More from @DavidHSteinberg

10 Dec
Not sure if you all saw this story over Thanksgiving about how car rental companies rent you cars they don't have and then try to charge you 4x the price when you're desperate but I just had a run-in with shady @Avis. nbcnewyork.com/news/local/nyc…
I had to go out of town for a competition my daughter was in and rented a car with @Avis. Pick up was noon on Friday two weeks ago. At 10:00am they called saying they had no cars and the reservation was cancelled. I said I have a contract. They said too bad. I was panicked.
I scrambled & fortunately I was able to borrow a relative's car but I can only imagine what a nightmare it would have been if I couldn't. I'd literally have no way of getting to the competition. I chose not to complain because whatever, it worked out ok so moving on.
Read 4 tweets
7 Dec
How to interview a potential entertainment lawyer for creatives: First, establish how hands-on they are. Do they review everything personally or do they delegate? Trade-off is expertise vs. speed.
Second, what's your tolerance for mistakes. Mine is zero and my lawyer knows that. In other words, type A writer, hire type A lawyer.
Third, establish what level of aggressiveness you want. Make sure you see eye to eye about how comfortable you are with risk. Trade-off is more money vs. sometimes deals falling through.
Read 6 tweets
29 Nov
So you wanna know about deficit financing of television shows and how they're sold into syndication? Okay, your funeral! Read on...
How are tv series financed, produced, and licensed in the traditional broadcast tv model? I’m talking about ABC, CBS, NBC, FOX, CW-- the networks that “air” shows that are regulated by the FCC and you can get them free with an antenna.
You may have noticed that each of these companies has a network and a studio with a confusingly similar name. Or confusingly different. ABC network has ABC Studios (among others). CBS, CBS Studios. NBC has Universal.
Read 22 tweets
29 Nov
Welcome back to our deep dive on your Writing and EP Services Contract. We’re on pages 6-7 today discussing Paragraph 11, CONTINGENT BONUS.
Here's our link back to page 1 if you're just joining us:
This contract is a bit unusual in that it lumps the traditional “back end” definition with season bonuses. I mean, both are contingent, so it makes sense, but they are pretty different ideas.
Read 23 tweets
22 Nov
Welcome back to our deep dive into your EP and Writing Services Contract for that show you sold! We're on page 5 and today we'll be discussing ARTICLE 14! This doesn't seem like fun one, but honestly it's the most important discussion of the whole contract. Trust me.
First of all, we need to know what Article 14 is being contrasted with and big surprise, it’s Article 13! Article 13 of the Minimum Basic Agreement (MBA) deals with compensation in general, and 13B deals with television compensation...
Read 35 tweets
17 Nov
Welcome back to my deep dive into a Writing & EP Services Contract and welcome to page 3. Paragraph 6, PILOT SERVICES. Networks that make pilots will have a separate provision for your producing services of the pilot episode which may be more or less money that your episodic fee. Image
(Link back to the first page of this thread)
Producing a pilot is hard! But thankfully you get paid to do it because you're a producer now! Note that you are pay or played (in this contract) if you wrote the pilot on your own (or people did minor punch up/polish work).
Read 14 tweets

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