Quick creative analysis of one of my favorite brands Waterdop🔥
They have a heavy focus on UGC (sorry AGC @herrmanndigital 🤣)
You will see some interesting elements and patterns.
Ready?
Let's dive in👇👇
They have a heavy focus on UGC (sorry AGC @herrmanndigital 🤣)
You will see some interesting elements and patterns.
Ready?
Let's dive in👇👇
1/5
Thumbnail analysis:
👉Face. It always grabs attention.
👉"Ask Me!" Headline - It's native and it points out one of the BIG problems of the target audience
👉They show the product
👉Subtitles point out the same problem
Thumbnail analysis:
👉Face. It always grabs attention.
👉"Ask Me!" Headline - It's native and it points out one of the BIG problems of the target audience
👉They show the product
👉Subtitles point out the same problem
2/5
Hook analysis👇
Visuals:
They start with the talking head but immediately switch to "how to" use a product and then they switch back to the model.
Text:
They point out the problem and EASY transition to the solution.
I like how they point out that this solution is easy.
Hook analysis👇
Visuals:
They start with the talking head but immediately switch to "how to" use a product and then they switch back to the model.
Text:
They point out the problem and EASY transition to the solution.
I like how they point out that this solution is easy.
3/5
Product introduction:
👉Visuals have a similar pattern. Talking head but then they switch to product-focused visuals in a very native way.
Product benefits:
👉Packed with Vitamins & the bottle is beautiful
👉Visuals are the same pattern
👉"Ask Me!" headline is always there
Product introduction:
👉Visuals have a similar pattern. Talking head but then they switch to product-focused visuals in a very native way.
Product benefits:
👉Packed with Vitamins & the bottle is beautiful
👉Visuals are the same pattern
👉"Ask Me!" headline is always there
4/5
CTA:
Done in a very native way: "I mean, come one. So go on and check it out."
And then they stop the video with an image of their starter pack and another value prop "Drink More"
CTA:
Done in a very native way: "I mean, come one. So go on and check it out."
And then they stop the video with an image of their starter pack and another value prop "Drink More"
5/5
Their pacing is great.
Really quick but not too quick so you can consume all the information but you don't get bored.
And if you look at their library. They have a ton of similar ads. So these must work well.
If you find this 🧵valuable please share it with the world😊
Their pacing is great.
Really quick but not too quick so you can consume all the information but you don't get bored.
And if you look at their library. They have a ton of similar ads. So these must work well.
If you find this 🧵valuable please share it with the world😊
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