Why Durex India legit have one of the best social media in-terms of quality, art and culture.
A thread 🧵
A thread 🧵
Basically condom brands in general pop-up to be more vocal and encouraged sex-education but the ones who stand out was Durex, as it did this with humour and every copy is Quirky.
1/n
1/n
How they actually be a part of culture is very different and how they turn it into their product's culture is a way different story.
With the Cred's Rahul Dravid ad, Evey brand was like "X ka Gunda, Y ka Gunda", but Durex standed out by doing something amazing.
With the Cred's Rahul Dravid ad, Evey brand was like "X ka Gunda, Y ka Gunda", but Durex standed out by doing something amazing.
I personally love how they hop in any trending topic with not too trendy ideas.
Like this art with reference to Vicky & Katrina's wedding and making it so aligned with the brand even without selling so hard.
3/n
Like this art with reference to Vicky & Katrina's wedding and making it so aligned with the brand even without selling so hard.
3/n
Or be it them supporting any movement like they did in this art.
Such a beautiful representation with apt copy and product display.
4/n
Such a beautiful representation with apt copy and product display.
4/n
As we were talking about hoping on trends, this art piece with PayTM QR code with perfect product display and it's features is just ❤️, they be in the culture and adapt to it by hopping trends in such a way that it looks effortless but I'm 100% sure it takes a lot of effort.
5/n
5/n
Being in the culture also means being more human-like for a brand, as people connect to human more and with bit context setting, they amazing pull-off arts like this with their apt product line to explain it.
Btw, Amazing copy.
6/n
Btw, Amazing copy.
6/n
While speaking about culture, it's more about what's happening in the world and what audience would be talking about and then linking it with the brand.
This art with #Euro2021, displayed that they know what's happening and yeah pkts of durex looks cute instead of oregano.
7/n
This art with #Euro2021, displayed that they know what's happening and yeah pkts of durex looks cute instead of oregano.
7/n
So ultimately, they're one of the most human-like, in-culture, most artistic brand I've found till date.
Personally, I admire the work these guys do.
Opinions are personal, if you know any other brand that have an amazing presence, comment below⬇️
Personally, I admire the work these guys do.
Opinions are personal, if you know any other brand that have an amazing presence, comment below⬇️
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