3 Questions To Write Better Headlines and Increase Your Sales

I’m working on a mega-thread based on “The Art and Business of Online Writing” by @Nicolascole77

[Best non-fiction book of the year for me]

This is a little appetizer 🤤

🧵 1/5
Headlines are everything online.

If yours don’t hook the readers:

• you won’t have their attention,
• nor their money.

So how to write irresistible headlines?

2/5
Every reader in front of a new headline has 3 questions:

1. What is this about?

2. Is this for me?

3. What PROMISE are you making—and how confident am I in your ability to deliver on that PROMISE?

3/5
Make sure your headlines answer these 3 questions.

1 & 3 tend to be easy.

What about question 2?
Will you go for a broader audience?
Or for a tiny specific one?

Do both.

4/5
Use a niche topic to answer universal problems.

IE: Learn To Draw Cartoons and Live Free of Limiting Beliefs

It targets the niche of aspiring cartoonists, but it answers to the universal need for a better life.

5/5
Hey, I'm writing 30 threads in 30 days.

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More from @SamueleOnelia

26 Dec
1 QuickTrick that Creates a Safe Learning Environment

I saw it in action while practicing:

• how to surf 🏄‍♂️,
• and how to drive a quad 🛵.

It’s the Power of 3.

🧵  1/6
Give a person 3 instructions, and she will feel in control.

Less than that will feel like she doesn’t know enough.

More information will create confusion in her mind.

2/6
During my first surf lesson, the teacher showed me 3 movements.

They were easy to grasp.

And at the end of the lesson, I was able to surf. Kind of.

I wasn’t a pro. But I felt I made a lot of progress.

Plus, I did survive to a couple of waves.

3/6
Read 6 tweets
25 Dec
Squid Game is depressing, but Korean TV has more to offer.

Below you find 3 series with great heroes that I truly enjoyed in 2021.

You can watch all of them on Netflix.

🧵  1/4
Itaewon Class

A revenge story, a startup story, and a love story all mixed together.

The best part is how both the protagonists treat each other as equals.

2/4
Kingdom

Game of Thrones meets The Walking Dead, but the protagonist is a hero through and through.

The first 2-3 episodes are a bit slow after that, I got really hooked.

3/4
Read 5 tweets
24 Dec
It's TOO Late!

There’s already TOO many:

- newsletters,
- blogs,
- YouTube channels,
- courses,
- ebooks,
- ...

Well... I have a list of examples against this fear 👇

🧵  1/6
In 2020 newsletters were nothing new.

The Internet already had too many courses on that topic.

And yet Newsletter OS, the info product of @JanelSGM, was a success.



2/6
How many blogs exist about productivity?

Too many?

Maybe, but still, @anthilemoon was able to find thousands of readers for @ness_labs.



3/6
Read 7 tweets
7 Nov 20
LIFE HAS NEVER BEEN SO GOOD

Global child mortality is at its lowest since ever #ThankYouCapitalism
/1


ourworldindata.org/grapher/global…
Life expectancy in the world is above 70. It was way lower. And now it continues to improve.
#ThankYoCapitalism
/2


ourworldindata.org/grapher/life-e…
The number of people with access to internet continues to increase.
#ThankYouCapitalism
/3


ourworldindata.org/grapher/share-…
Read 17 tweets

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