Thread by @DavidHundeyin

A big takeaway from all this is that upcoming creative talents should lean more on the internet creative ecosystem and less on these parasitic middlemen.

There are artists like Chance The Rapper and Ahmir who have made millions of dollars without a record deal or a "helper."

Using just YouTube, Apple Music, Spotify, Deezer and social media, these guys built themselves into multimillion dollar brands without signing themselves into slavery in the name of "A&R" this and "record label" that.

The internet is coming for middlemen in the creative space!

Creatives (Painters, musicians, designers, writers etc) are the lifeblood of the creative industry, and nobody should tell you any different.

The job of these middlemen is to convince creatives that they need them. This is no longer true. The internet has changed the game.

A middleman's job is to convince creatives that talent is cheap and plentiful, therefore you need them.

That is a lie.

Talent is rare and valuable. That's why people pay to enjoy it. If everyone could sing like Adele or write like J.K. Rowling, there'd be no creative industry.

You no longer need these industry parasites! You have the internet + your creativity + the blueprint set out by other creatives who have done it before.

Painter? You now have NFTs. You no longer need Terra Kulture.
Musician? You have YouTube, TikTok and Reels. What's an A&R??