Great question. This is a heavily-debated topic in the car dealer world.
The short answer is dealers absolutely *hate* them.
Reasons: (1/n)
The short answer is dealers absolutely *hate* them.
Reasons: (1/n)
https://twitter.com/StratBecker/status/1475247669337632768
1. Marketplaces have the worst pricing algorithms. They are inefficient and don't reflect reality. This causes a race-to-the-bottom which hurts everyone.
2. Unethical dealers intentionally misprice vehicles in order to appear at the top. This hurts the consumer who is misled, the dealer who damages their own reputation, and the honest dealer who advertises the true, all-in price.
3. They're expensive. They raise their fees every 6-12 months and there is nothing you can do about it.
4. If I had to pick one: Cargurus. They consistently deliver the highest-quality traffic. Cars.com is okay. Truecar and Autotrader are garbage. And don't even get me started on Edmunds...
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