I’ve read a bunch of books on business and leadership over the past two years. Here’s one lesson from each of my favorite books in the genre.
OKRs need to be owned by individuals or specific teams to ensure accountability. For speculative stuff, first target should be a ship deadline then afterwards revenue or usage goals.

amazon.com/Measure-What-M…
People and relationships are the foundation of any company’s success. The primary job of each manager is to help people be more effective in their job and to grow & develop. Managers enable this through by supporting, respecting, and trusting their people.
amazon.com/Trillion-Dolla…
On decisions:
• What decision needs to be made?
• When does it have to be made?
• Who will decide?
• Who needs to be consulted prior to making the decision?
• Who will ratify or veto the decision?
• Who needs to be informed of the decision?
amazon.com/High-Output-Ma…
On giving feedback:
• be authentic & abandon the shit sandwich approach
• be focused on their success
• don't make it personal, talk about behavior & impact
• don't embarrass in public
• be direct but not mean
• feedback is a dialogue not a monologue
amazon.com/Hard-Thing-Abo…
Counter positioning is how upstarts beat incumbents. It is when a new company adopts a business model that incumbents can’t copy because it would hurt their existing business.

Netflix’s no late fees on rentals versus Blockbuster is the canonical example.

amazon.com/7-Powers-Found…
The paradox of contentment. Chasing after positive experiences is a negative experience. Accepting negative experiences is a positive experience.

Basically being unsatisfied with your life makes you feel bad regardless of what you have. Acceptance is key.
amazon.com/Subtle-Art-Not…
People think in relative instead of absolute terms and are always comparing themselves to others.

For instance, someone making $300K when they expected to make $100K would still not be happy if they found out a coworker was making $310K for similar work.

amazon.com/Predictably-Ir…
Don’t attack an opponent head on unless you have an overwhelming force. Your goal should be to maneuver the situation such that you’ve won before the battle begins.

Not a business book but I’ve included it since the business as war metaphor is popular.
amazon.com/Art-War-Sun-Tz…

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More from @Carnage4Life

5 Nov
This practice of declaring your race & gender before a presentation reminds me of the phrase “I don’t see color”

This is problematic because it’s a lie. We all can’t help the racial/gender biases we’ve been socialized with via media & cultural portrayals
One of the reasons I graduated towards tech was because the culture seemed closest to a racially color blind one. Your code works or it doesn’t. It isn’t like being a lawyer or in sales where your success is mostly dependent on other people viewing you as likable & competent.
Of course I was wrong because the color blindness of tech breaks down when you want VC funding or want to be promoted beyond a certain level. But it’s mostly true for entry to mid-level positions. A practice of reminding people of your race & gender is antithetical to that.
Read 4 tweets
20 Jun
These income tax articles don’t point to any meaningful problem. Here’s why using an example.

House prices in the Seattle area are up $100K-$200K in the past year. Homeowners are wealthier (net worth up) but they have no new income (bank accounts flat).
google.com/amp/s/www.nyti…
Governments understand taxing a $100K home price gain as income doesn’t make sense since you didn’t actually make $100K, it’s potential income. Instead they charge a far lower tax rate on the overall asset (a 1%-2% property tax) which is more reasonable to bear.
Not charging for asset gains applies not just houses but also stocks, ownership stakes in a company or even crypto. Imagine having to pay taxes on Bitcoin spikes over the past year before you even sold any.
Read 6 tweets
10 Jan
I learned about the concept of Failure Theater recently. One reason GOP voters love Trump is that he actually did what he promised. The GOP villainized lots of things from immigration to Obamacare but understood they’re actually not bad so never fixed them redstate.com/streiff/2015/0…
Then comes in Trump promising a bunch of brash ideas consistent with that world view from trade wars with China to Muslim bans and he actually does it. He fulfilled a lot of seemingly outlandish promises from his campaign. Whatever didn’t get done seems more on Congress than him.
He effectively broke the cycle of GOP media & politicians saying terrible things about liberals and their ideas but not taking drastic action. That was all Failure Theater.

Cruz & Hawley pandering to Trump voters miss the point. You won’t be the next Trump by sucking up to him.
Read 6 tweets
10 Jan
There are two fundamental problems with social media and toxic behavior that boil down to human nature which we haven't solved.

1. Confirmation bias: People follow topics/people that they agree with & validate them. This is susceptible to forming in-groups that demonize others
2. Group dynamics and toxic behavior: Any online forum where you can form groups will attract groups of people with toxic behavior. This can lead to gamification of toxic behavior and one-upmanship leading to real world violence (swatting, mass shooters, Capitol Hill riots, etc)
Discussion in the U.S. usually misses these issues and focuses on ascribing malice to social media services. In Europe, just like with GDPR they're ahead and have proposed legislation on how content moderation and algorithmic disclosure should work. en.wikipedia.org/wiki/Digital_S…
Read 5 tweets
7 Jan
It’s a real problem that there’s a misinformation media ecosystem including prominent politicians and mainstream news sites like Fox News (e.g. yesterday was an Antifa false flag).

The horse has already left the barn and even deplatforming Trump isn’t enough at this point.
I’m concerned the U.S. simply isn’t structurally setup to deal with this problem. 121 members of the House still voted against certifying Biden’s win AFTER what happened at the Capitol. Fox News is calling yesterday a false flag operation.

There’s no way to hold them accountable
Gerrymandering means you’ll always have members of the House that have no risk of losing elections. 1st amendment and death of Fairness Doctrine means Fox News can push its alternate reality to millions while Newsmax & OANN ready to fill their shoes if they ease up on misinfo.
Read 4 tweets
22 Feb 19
1) Some thoughts on online advertising. Targeted ads based on user behavior basically involve companies you do business with like banks, retailers and your cellular provider either selling your data to data brokers like Oracle or giving data to FB/GOOG/etc to reach you with ads.
2) Almost every scare mongering article written about Facebook applies to Google, Twitter, and a host of other second tier ad network.

However the reality is that these articles won't change consumer behavior because no article worse than what they already accept.
3) Users already accept that browsing or shopping for something on a retailer site means ads follow them around news sites, Facebook, etc and still continue to use those news sites & services from FB/GOOG/etc.

In fact, the constant coverage helped propel Facebook to record usage
Read 7 tweets

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