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Jesse Pujji Profile picture
@jspujji
Dec 29, 2021 • 13 tweets • 5 min read • Read on X
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The question I get most often in my DMs is: "Will you invest in my company?"

But a close #2 is for book recommendations...

Here are 11 of my favorite business books, each one is worth reading twice👇🏽👇🏽👇🏽
1/ The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success

This book changed my life.
2/ Influence: The Psychology of Persuasion

A must read for anyone who's job depends on persuasion.
3/ Founders at Work: Stories of Startups' Early Days

@jesslivingston wrote this book and founded Y Combinator.
4/ The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

One of my favorite memoirs, documenting a startup rollercoaster from beginning to end.
5/ Shoe Dog: A Memoir by the Creator of Nike

Another startup story, but about one of the most recognizable brands on earth.
6/ High Output Management

The OG book on startup management. You've learned concepts from it even if you haven't read it.
7/ The Great CEO Within: The Tactical Guide to Company Building

@mattmochary is the go to guy for helping CEOs scale their leadership. This book is the next best thing to hiring him yourself.
8/ Sam Walton: Made In America

An inspiring story of one of the greatest entrepreneurs in American history.
9/ Double Your Profits: In Six Months or Less

Sounds corny, but a really helpful book.
10/ Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Every great founder I know has read and loved @richardbranson's first memoir.
11/ The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

A masterclass in capital allocation and being a CEO.
12/ I've got more, but those are for another day!

Follow me @jspujji for more tips, stories, tactics about growing a business.

I've bootstrapped multiple 8 figure companies, grew Ampush to $400,000,000+ in FB spend, and now launch a profitable company every quarter.

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More from @jspujji

Jesse Pujji Profile picture
Feb 2
This week, a 21 year old marketer on my team asked me how to get promoted faster…

My answer: Learn to manage up.

Most people suck at it. They say too much or too little.

Here are 8 ways to give the right amount of context:
1️⃣ Set the stage every time.

Your boss is a busy person. Start every email or meeting with 60 seconds of context:

↳ "What are we talking about?"

↳ "Why is this important?"

↳ "Where did we leave off?"
2️⃣ Value their time 10x more than yours.

This will make you disciplined about:

↳ Follow-ups

↳ Action items

↳ Clear, concise communication
Read 11 tweets
Jesse Pujji Profile picture
Dec 15, 2024
Van Halen had a trick to avoid disaster on tour. A method so simple it could instantly reveal major problems.

It saved their lives. It saved their career.

And it later saved my company.

Time for a story 🧵 Image
In the 1980s, Van Halen was at the height of their fame.

Their shows were legendary. MASSIVE stages. EPIC pyrotechnics. HUGE light displays.

But all that spectacle came with serious danger.

And one enormous RISK! Image
Image
Image
Image
Their shows relied on a 53-page contract with precise specs. Down to every cable and beam.

Even one mistake could cause injuries, collapses, or worse.

So how do you ensure EVERY word of a 53-page document gets followed?

Van Halen had a genius solution. Image
Image
Read 11 tweets
Jesse Pujji Profile picture
Dec 5, 2024
The most dangerous number for any startup?

30 employees.

• It's where communication breaks.
• Where friendships strain.
• Where most founders fail.

Here's what actually happens at each breaking point... Image
0-10 Employees: The Casual Chaos

This phase feels magical. Everyone does everything. No org structure needed. Just talented people figuring it out together.

I loved this phase at Ampush. We'd sit around a table, make decisions instantly, and execute. But that's exactly what set us up for failure...
10-30 Employees: The First Breaking Point

This is where most founders hit a wall they never see coming. The casual chaos suddenly becomes your enemy.

You need actual reporting structures, clear roles, and basic processes. But here's the brutal part no one warns you about:

You have to stop being everyone's friend.

I learned this the hard way at Ampush. We'd hire someone's friend, grab dinner together, then three months later need to have a tough performance conversation. Want to guess how those went?

Your ability to impact someone's career (and, therefore, their life) makes you different. The sooner you realize this, the better you'll be at your job.

But just when you think you've figured it out...
Read 8 tweets
Jesse Pujji Profile picture
Nov 25, 2024
The $500M dog food company that tripled sales with one psychological trick.

And it wasn't:

• Better ingredients
• Lower prices
• Prettier packaging

In fact, it wasn't even really "marketing" at all...
2 companies selling dog food

Company A's pitch: "Human-grade ingredients, better nutrition, healthier pups!" Result: 3% conversion rate

Company B's pitch:"Take this quiz to see if you're a good dog owner" Result: 5% conversion rate

Same product, same price point, same audience
The difference?

Company B was my client. And we'd discovered something fascinating about human psychology...

Back when I ran Ampush, we managed $1B+ in ad spend. We thought we were smart. Had all the tactics:

• Perfect targeting
• Beautiful creatives
• Sophisticated funnels
Read 8 tweets
Jesse Pujji Profile picture
Nov 18, 2024
The founder I most look up to is someone who:
• Built a $10 billion company
• Acquired 12 MEGA brands
• Gets home daily by 6pm

Here’s 12 timeless lessons from one of the greatest entrepreneurs of our generation:
@RicElias is one of most successful + least known entrepreneurs of our generation.

His company Red Ventures is the largest digital media company in the US. He’s also one of the most humble, kind hearted people I know.

And an amazing mentor. Alright, onto the lessons…
Lesson 1: You own your business, your business doesn’t own you

In 2017, I was feeling stuck after many years of running Ampush.

He encouraged me to use my work for personal growth + ask my team to do the same.

He reminded me that as the CEO/founder I can change anything
Read 23 tweets
Jesse Pujji Profile picture
Nov 6, 2024
I've landed > $100,000,000 in business because of what I'm about to share.

It's the forgotten, ugly stepchild of sales. The most botched part of the process.

Yet, A+ entrepreneurs have perfected it.

Here's the secret to sealing the deal every time:
1/ Use "sentence stems" to NAIL the DEMO of your product/service.

With the right starter stems, you can train yourself and your team to demo anything and make it informative, interesting yet Brief.

Here are my personal stems + an example of them in use!
2/ "The vision for this/The problem we wanted to solve is..."

Start with a story about how/why you built this product/capability. Keep it brief ~1 min but make sure the listener gets the inspiration for why this thing exists.
Read 12 tweets

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