SC Democratic Party Leadership should focus on reaching infrequent voters. Instead they put all their eggs in the Register 46 Basket. According to them data shows unregistered voters who lean Democratic could make a difference in 2022 elections and beyond. Here is my counterdata:
The Party Chair, Trav, likes to say Voter Registration was a key part of the Stacey Abrams plan in GA. However, the truth is she went after infrequent voters. Instead of focusing solely on "likely" voters, she invested heavily in organizing "unlikely" or infrequent voters.
"Rather than allowing the traditional metrics of likely voters and likely voter polls to chart the course of our campaign, our core strategic imperative was to expand the electorate through deliberate, unprecedented investment."
This decision was driven as much by necessity as ingenuity: winning without changing the electorate would have required capturing 30% of white voters, a near-impossibility in a state that saw presidential nominees from John Kerry in 2004 to Hillary Clinton in 2016 in the low 20's
"Traditionally, Democratic committees, consultants and the media do not factor unlikely voters into their polling, strategy and prognostications, effectively making their analyses by relitigating the prior election as if nothing had changed in the electorate since."
"Instead of a strategy that casts a broad net for potential new voters, campaigns historically focus on the narrower and increasinglevels ineffective category of targeting so-called "swing voter"- Quoted from Stacey Abrams Playbook.linksharing.samsungcloud.com/kqVrbOvhNkIN
We implement this strategy in SC. Swing voters- trying to change the minds of an inelastic white electorate has not worked. Putting all your eggs in the voter registration program will not work as it relates to getting us victory. Invest in going after infrequent unlikely voters.
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