How @AzukiZen is thinking about mintlist (ML), a thread (1/15)

It's been great to see the growing level of interest in Azuki over the past few weeks. The team is so glad to see that there are a lot of people who resonate with the vision and type of community we are trying...
(2/15)

to build. There have been some questions around the Mint List (ML) process and who is being selected which I'll clear up by providing more context in this post. These questions are understandable, as we have intentionally chosen not to disclose exactly how we are...
(3/15)

selecting people in an attempt to reward the members of the community who we want to build this brand together with long term. I thought it would be helpful to share some context around how we think about the ML, and what that may mean for all of you.
(4/15)

Before Azuki was even announced, the team spent quite a bit of time exploring various alpha groups. A lot of NFT conversations happen in these private spaces, and we believed it would be useful to understand how a large % of the community thinks and talks about...
(5/15)

projects in those spaces. What we found is that there are entire communities dedicated to dissecting exactly how to get WL spots in various projects, and supporting each other in gaming various project's mechanics, in order to obtain a WL, usually with the intent of a...
(6/15)

quick flip. These are not the people who are dedicated to building something substantial long term, and the team quickly realized that publicly announcing exactly what we're looking for only makes it easier for flippers to game the system, taking spots from members of...
(7/15)

the community who truly deserve it. We also noticed a trend getting more popular, which was using WL spots as an incentive for engagement on Twitter. Even shorter-term quick flip projects were using this to quickly grow distribution. However, it's easy to see that...
(8/15)

projects that rely exclusively on this mechanic without a focus on a long-term community suffered from price dumping shortly after mint, as there was no solid authentic community foundation. It's not the type of community that we want to build, but we are not blind to...
(9/15)

how much reach it gives projects. Using this selectively and tying ML to social media engagement is powerful and gives us the ability to reach users who could really resonate with our vision/mission that we otherwise might not have.
(10/15)

So with all this context, how has Azuki chosen to approach our ML? We've chosen to use ML in part as an incentive for social media engagement for the increased reach it provides. Our goal is to create THE decentralized brand of the metaverse, and we need to be able...
(11/15)

to reach as many people who resonate with that as possible. However, we do not randomly pick from the people who engage with tweets to award ML. Liking, RT, and commenting is the baseline requirement for consideration. We track everyone who does, and look at various...
(12/15)

other metrics that are important to us, which have not been made public to avoid gamification, and then select the best candidates for ML. The ML is given out privately through Twitter DMs, in an attempt to prevent various groups from DMing those on the ML in order...
(13/15)

to reverse engineer the process. I hope this context is helpful for those of you who may have had questions as to how the process works. The team is working very hard when it comes to the ML, I believe we have put in far more work into this than 99% of the projects...
(14/15)

out there. Our goal is to find as many of the authentic members of the community that we want to build with long term. We ask that you continue to !ttp and know that we have adopted a very meticulous, genuine, and thoughtful approach to our ML. Those of you who...
(15/15)

genuinely resonate with the vision and community we are trying to build here only need to keep doing what you're doing, continue to be active, engaging, helpful, and authentic.

TLDR !ttp

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More from @locationtba

Jan 18
The @AzukiZen collection will be revealed on Thursday 12pm noon PST.

Rare NFTs get sniped upon reveal by scripters. A quick thread about my thoughts going into the reveal around metadata.

TLDR; To not get sniped, DO NOT LIST until after reveal.

1/8
🧵👇
Part of the draw of NFTs is the nostalgic feelings reminiscent of opening a pack of Pokemon cards. We feel some of that magic has been lost as the NFT space has grown, and have strived to rediscover it with @AzukiZen
2/8
The metadata reveal is usually an exciting moment for any NFT collection. Everyone is discovering their NFT’s traits for the first time, followed by marketing activity and buzz. Unfortunately, metadata reveal usually results in rares getting sniped at a low price
3/8
Read 8 tweets

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