Here are the books we read, and in many cases reread in 2021. These were featured in Marcellus Book of the Month, a series we started in March this year.
Which ones did you read too and liked the most? Please let us know!
All of us know the simple fact - learn from mistakes. But just how difficult it is to do that, esp in an institutional set up? This super read has lessons for business, investing, & life!
Jun '21: ‘Competing in the Age of AI’ by Marco Iansiti & Karim Lakhani
Business models are changing rapidly as a new breed of data and AI-driven firms are disrupting traditional business models. How does one compete in this new era?
Jul '21: ‘Capitalism Without Capital’ by Jonathan Haskel & Stian Westlake
Since the early 2000s, major economies have been investing more in design, brands & software vs hard assets like factories. How does it impact businesses & the economy?
How does a smart company achieve dominance in its business? A short thread 👇🏼
Attack a challenging aspect of the sector: Eg. India is a vast country riddled with poor infra, diverse socio-economic demographics and non-uniform demand patterns which makes it challenging to build large B2C business (2/7)
Don’t address the challenge in a simple straightforward manner: The easy way is to build a push-based model through 3rd party wholesalers. Instead, build direct reach by removing intermediaries or create pull demand via influencers eg. Pidilite's initiatives with carpenters (3/7)