I never see TV ads except when I'm watching football w/ the 18yo. These car commercials, y'all ... such a sweaty, try-hard, over-compensating masculinity. It inspires intense fremdschämen for the entire country.
Some of these trucks make me lol now -- the grills have gotten so high, the entire thing so hulking, as to be wildly impractical. These things are not for "work." They're designed to be intimidating, to make sad suburban dudes feel tough at the expense of others' safety. 
Despite how they might make their owners feel, giant modern trucks are less safe for others on the road *and for their drivers*. They make the roads less safe for everyone. usatoday.com/story/money/ca…
As should be obvious, the jacked-up grills create huge blind spots that put pedestrians, cyclists, & other drivers in danger. theverge.com/platform/amp/2…
I'm too lazy to track it down, but a few years ago I read an article about contractors, carpenters, etc. -- people who do actual manual labor -- scouring used-car listing for OLD pickup trucks, which had lower, wider beds & were much more practical for, y'know, actual work.
Pickups used to be work trucks. Now they are primarily suburban-warrior trucks. That's why they look the way they do. (Lots of people apparently in denial about this.)
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