The New Zealand All Blacks are the most successful sports team ever.

They’ve won the last 2 World Cups, were ranked #1 for 98% of the last decade, and have a 77% all-time winning percentage.

Here’s what makes them different 🧵
Sweep the Shed

The team's cultural mantra of "Sweeping the Shed” says no individual is bigger than the team.

Everyone is responsible for the smallest details.

Team captains stay after games to clean the locker room.

Why?

Because small things become big things.
National Pride

The team played its first match in 1903 when NZ was a British colony.

They beat England.

The coach said:

“It showed the world we could be successful. We could beat the mother country, England.”

Rugby proved to New Zealanders they could be independent.
Rugby is the most popular sport in NZ.

That’s not an accident.

Each time a new All Blacks roster is announced, the players go on tour.

They interact with fans, specifically kids, to drum up support.

The best young athletes in the country want to play rugby.
Focus & Simplicity

Before matches, All Blacks coaches ask players for 3 things they want to focus on.

It’s the Pareto Principle — instead of focusing on everything, focus on the 20% that will drive 80% of the results.
Humble yet Proud

Similar to “sweep the shed”, the All Blacks handle their own gear and luggage.

Here’s a photo of them unpacking 3 tons of their own gear to check in at the Rome airport.
Expectation

Expect excellence, nothing less.

It’s the Pygmalion Effect — Having high expectations for someone delivers higher achievement.

“We’re expected to win test matches by big margins, and we believe that pressure gives us an advantage.”
Haka

Before each match, the All Blacks perform the Haka.

The Haka is a display of a tribe's pride, strength and unity.

It also terrifies opponents — take a look at the French here:
New Zealand has a population of just 4.5 million.

Yet it dominates one of the world’s most popular sports.

The All Blacks 77% winning percentage is the best of any top flight team in any sport in the world.
If you enjoyed that, I write 2-3 threads per week breaking down unique sports content.

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Here’s another one you might like:
quick correction: NZ won the 2011 & 2015 WCs, South Africa won 2019

regardless, legendary team, lots of great lessons, and 2023 WC favorites
If you enjoyed this, you’ll love my newsletter where I curate sports news in a witty, insightful way.

Try it free: sidelinesprint.com
A couple people have mentioned this book as a good read.

I’m going to check it out and here’s the link for anyone interested: amazon.co.uk/Legacy-James-K…

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More from @nathanbaugh27

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The Jordan brand does $4.7B in revenue per year.

But did you know the sneaker empire was built on a lie?

Here's the crazy story 🧵
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He had just won National Player of the Year in his final year at the University of North Carolina.

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19 Dec 21
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A driver was read his last rites after one of the worst wrecks in F1 history.

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Niki Lauda was born to a wealthy Austrian family.

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