The New Zealand All Blacks are the most successful sports team ever.

They’ve won the last 2 World Cups, were ranked #1 for 98% of the last decade, and have a 77% all-time winning percentage.

Here’s what makes them different 🧵
Sweep the Shed

The team's cultural mantra of "Sweeping the Shed” says no individual is bigger than the team.

Everyone is responsible for the smallest details.

Team captains stay after games to clean the locker room.


Because small things become big things.
National Pride

The team played its first match in 1903 when NZ was a British colony.

They beat England.

The coach said:

“It showed the world we could be successful. We could beat the mother country, England.”

Rugby proved to New Zealanders they could be independent.
Rugby is the most popular sport in NZ.

That’s not an accident.

Each time a new All Blacks roster is announced, the players go on tour.

They interact with fans, specifically kids, to drum up support.

The best young athletes in the country want to play rugby.
Focus & Simplicity

Before matches, All Blacks coaches ask players for 3 things they want to focus on.

It’s the Pareto Principle — instead of focusing on everything, focus on the 20% that will drive 80% of the results.
Humble yet Proud

Similar to “sweep the shed”, the All Blacks handle their own gear and luggage.

Here’s a photo of them unpacking 3 tons of their own gear to check in at the Rome airport.

Expect excellence, nothing less.

It’s the Pygmalion Effect — Having high expectations for someone delivers higher achievement.

“We’re expected to win test matches by big margins, and we believe that pressure gives us an advantage.”

Before each match, the All Blacks perform the Haka.

The Haka is a display of a tribe's pride, strength and unity.

It also terrifies opponents — take a look at the French here:
New Zealand has a population of just 4.5 million.

Yet it dominates one of the world’s most popular sports.

The All Blacks 77% winning percentage is the best of any top flight team in any sport in the world.
If you enjoyed that, I write 2-3 threads per week breaking down unique sports content.

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Here’s another one you might like:
quick correction: NZ won the 2011 & 2015 WCs, South Africa won 2019

regardless, legendary team, lots of great lessons, and 2023 WC favorites
If you enjoyed this, you’ll love my newsletter where I curate sports news in a witty, insightful way.

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A couple people have mentioned this book as a good read.

I’m going to check it out and here’s the link for anyone interested:…

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More from @nathanbaugh27

29 Dec 21
The Jordan brand does $4.7B in revenue per year.

But did you know the sneaker empire was built on a lie?

Here's the crazy story 🧵
1/ In the 1984 NBA Draft, Michael Jordan was the #3 selection to the Chicago Bulls.

He had just won National Player of the Year in his final year at the University of North Carolina.

Puma, Converse — all the big sneaker companies wanted him:
2/ After the draft, Jordan wanted to sign with Adidas.

He loved the 3 stripes and how influential they were in culture.

But Adidas wasn't looking at MJ.

It came down to 2 choices — Nike or Converse.
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26 Dec 21
The most influential man in golf history: Charlie Sifford.

But you’ve probably never heard of him…

Tiger Woods calls him “the Grandpa I never had” and even named his son after him.

The incredible story of Dr. Charles Sifford 🧵
1/ At 13, Charlie Sifford got a job caddying at a local course making 60 cents a day.

“50 cents went to my mom and I kept the other 10 to buy stogies.”

This became his signature look: Image
2/ With the club closed Mondays, Charlie convinced the owners to let him use the course that day.

Other days he’d sneak on before it opened to practice even more.

Within a year, 13-year-old Charlie Sifford became a scratch golfer. Image
Read 15 tweets
19 Dec 21
20 life lessons you’ll learn from sports (but not from school):
Nothing great is achieved by complaining.

Complaining wastes time and energy.

Improving yourself takes time and energy.

Choose wisely.
Optimists win.

If you think you can’t win — you’ve already lost.

If you believe you can win — you’ve got a chance.
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15 Dec 21
A fan turned a Barry Bonds home run into $752,000 and a sneaker company: 🧵
Barry Bonds hit 762 home runs… the most ever.

But #756 broke Hank Aaron’s record.

It’s the most important — and most valuable — homer Bonds ever hit.

It was caught by a 21-year-old…
Homer 756 was hit at San Fran’s then AT&T Park.

A fight ensued for the ball.

Out of the scrum, 21-year-old Matt Murphy emerged with the ball.
Read 10 tweets
14 Dec 21
I write a daily newsletter curating the sports news you care about.

Let’s use this thread as a time capsule to look back at the crazy month of December so far:
Dec 1

• MLB used two types of baseballs this year (w/o telling anyone)
• Penultimate college football rankings
• RGIII’s tell all book…
Dec 2

• Bills Mafia donated $100k
• WTA cancels all tournaments in China
• MLB lockout…
Read 13 tweets
12 Dec 21
A driver was read his last rites after one of the worst wrecks in F1 history.

He survived, going on to win 3 titles and becoming the most influential man in the sport: 🧵
Niki Lauda was born to a wealthy Austrian family.

But his love for racing — and their disapproval of the sport — led to a split.

In 1971, 22-year-old Niki took out a $30,000 loan to buy his way onto a Formula 2 team.
Niki’s first year in Formula 1 was full of bad luck.

In year 2 he joined a new team and finished 3rd at the Monaco Grand Prix, F1’s most prestigious race.

He caught Enzo Ferrari’s eye…
Read 15 tweets

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