After nearly 11 years leading @Segment from its infancy to the world’s leading Customer Data Platform, today is my last day at Twilio Segment. Starting Monday I will be working full-time on @CharmIndustrial, focused on permanent carbon removal via bio-oil sequestration. /1
Segment’s first two failed ideas were mine, so I’m incredibly grateful to have had my best friends @ivolo, @calvinfo and @ianstormtaylor as co-founders. Their idea to make open source analytics.js into a product sounded insane to me, but they couldn’t have been more right. /2
From that brutal analytics.js argument I lost in December 2012 to Segment’s $3.2B acquisition by Twilio and to incredible growth this past year accelerating to hundreds of millions in revenue, I’m incredibly grateful I had the opportunity to work with amazing sharp leaders /3
like @tidocarriero @KatchMeSocial @morrisseyjoe Steve Davito, @LesleyMYoung Jodi Alperstein @hareemmannan Zhenya Loginov, Kathryn Murphy, Adriana Roche, Sandy Smith, Vas Natarajan, Sue Barsamian, Will Gaybrick, Miles Grimshaw, Kim Hammonds, Rob Ward and @ROWGHANI. /4
An extra special thanks to folks like @anthonyshort Raphael Parker, Jenn Boyce, @_yields @tjholowaychuk @tgm @htaneja and @hawkinsjon who made a bet on us at the very beginning. /5
Thank you to the 1000+ teammates who made Segment an incredible success so far, and even more importantly, an incredible place to learn and grow over the past 11 years. /6
Twilio Segment is just getting started. First party data continues to explode in volume, value and complexity, with new regulations like CCPA and GDPR. It’s painful to leave such an amazing team and market, but the climate demands attention, and there isn’t time to spare. /7
Four years ago I helped start @CharmIndustrial with my friends @kellyghering @logiclow and @pwnkip who I met while they worked at Planet with my wife @embrein. /8
Shaun’s breakthroughs two years ago led us to bio-oil sequestration as a new carbon removal pathway. /9
Things have accelerated abruptly: last year Charm delivered 5,450 tons CO₂ removals, a drop in the bucket against 50 billion tons of emissions last year, but a surprising 90% of all permanent carbon removals delivered globally! /10
We have a long way to go on scale-up alongside an incredible ecosystem of colleagues like @nanransohoff and @hebebbington at @Stripe Climate, @stacykauk and @mitchelselby at @Shopify, Rafael Broze and Elizabeth Wilmott at Microsoft, /11
@sacca, @claydumas and @orbuch at Lowercarbon Capital, @matthewnordan and @AmyDuffuor at Azolla Ventures, @rypan at KPCB, John Hering at Vy Capital, and many, many more. /14
Starting on Monday I will be focused on scaling Charm as quickly as possible to help tackle the existential threat of excess CO₂ in our atmosphere. /15
We are looking for an awesome Head of Sales and Head of Market Development & Policy to further accelerate our mission of repairing our climate. DM me if interested or you know someone! Start here if you want to learn more about Charm:

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More from @reinpk

2 May 19
1/ Today is 8 years since we founded @Segment! Like many startups, our first two years were brutal. The last six have been an insane ride. We made so many mistakes along the way, and owe so much to our early customers.
2/ While attending MIT and Y Combinator in Summer 2011 we built a classroom lecture tool called ClassMetric. YC constantly told us to solve real problems for our customers, but we somehow ignored this and 80% of the students just opened up Facebook instead of using our tool.
3/ Next we built a web analytics tool to compete with @Mixpanel and @googleanalytics, but they were already great tools... we had somehow managed to ignore YC's advice again. Real customers didn't have an issue with analytics.
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