Snap! FTC amended lawsuit to break up Facebook - green light from the court! Congrats to FTC.
Rather than spend time dunking on FB's friendlies who suggested it had failed, I hope you will ignore their next round of talking points since the last ones were so damn wrong. /1
First, they told you the FTC failed to even define a market - their go-to line. This was entirely false, the court said they had failed to provide metrics to back it up which they added in spades to the amended complaint which had the same core theory as the Court notes. /2
The really really obviously on Facebook's payroll and influence list said things like the FTC had already "approved" the Instagram and WhatsApp deals which were sort of the rookie-league arguments and false. But again, the Judge clarified why those points were irrelevant. /3
back to actual arguments of the case, the Court had already accepted the market definition and then now tips the hat to the use of three metrics as backup. Anyone who has actually run a digital biz knows why you must look at multiple metrics holistically. So does the Judge. /4
In terms of Facebook's argument that buying Instagram and WhatsApp wasn't anticompetitive and bad for consumers, the Court throws in the compelling point of how Facebook pulled back its own investment in its own product after the deal. Point taken. /5
And love seeing the Court agree with Facebook that consumer harm also matters and that can't be proven on price (since facebook is free) but then agreeing the allegations are solid. DISCOVERY ON THIS AREA IS GOING TO BE A GOLD MINE as we all know, Facebook is a cesspool. /6
I mean one more point here on consumers. The allegation is market power allowed FB to lower its service quality for consumers. Does anyone doubt this? Do we really believe Facebook wouldn't have better addressed its problems of the past few years if it had more competition? /7
So when Facebook attempts to argue FTC re-arranged chairs on Titanic or FB's paid lobby group (hi @adamkovac) points out meaningless language in the decision (yes, Count II remains in the complaint), please return to my first tweet as they also said it should be thrown out. /8
And my threaded comments on the original amended complaint.
also, I should have pointed out the Court also threw out Facebook's weak sauce argument against the Chair's ability to file the case (google and amazon have tried similar arguments in other matters).
As background, here was my thread on the amended FTC case filed in August.
Confession. Having watched Scott Pelley's outstanding work over nearly three decades, I almost didn't take the time to watch his W.F. commencement speech thinking the news reports told me enough of the facts. Frankly, that would have been a huge mistake on my part. Huge. 1/5
Disclosure: I'm a 60 Minutes fan. In fact, I read Don Hewitt's "Tell Me a Story" after nearly a decade in sports media and it likely tipped the scale in 2007 when I decided to jump to work at CBS. I find Pelley and team brilliant in telling stories in barely 15 min segments. 2/5
“If liberty means anything at all, it means telling someone something that they don’t want to hear. I fear there may be some people in the audience who don’t want to hear what I have to say today but I appreciate your forbearance in this small act of liberty.” - Scott Pelley 3/5
wow, another order for Mark Zuckerberg to sit for another court deposition. This time in a case involving privacy violations with ingesting web-wide health data. Remember they paid billions in cases to try to avoid this. Data and privacy issues are especially sensitive. /1
Zuckerberg depositions are interesting as they often go on for hours with highly informed attorneys driving for answers. And those answers may be put up against the often questioned veracity of his answers to Congress. Yes, as a CEO, he has testified to Congress A LOT. /2
I think his first real depo was SEC on very sensitive data scandal leading to $5B+ settlements with FTC+SEC. That scandal is still playing out in courts (did he overpay to protect himself?) It took 3yrs to get unsealed after I caught it in a footnote. /3
The Verge comes in with a massive scoop on the backstory reporting it was Musk - and Sacks - behind the scenes trying to blow up IP to train AI on behalf of his allies. This wouldn't be a surprise to anyone. /1
they have reports and details on the carnage and firing of the leadership and on the possible incorrect assumption that the new people in charge were running their playbook. /2
It may be rare that @mrddmia is in agreement with Dems but in the world of accountability for big tech abuse whether over data, monetization, IP, censorship, privacy, you name it, these aren't partisan issues. appreciate the shared voice from advocates all around. /3
omg. I can't believe what I am seeing in the FTC v Meta exhibits that just posted. This is the start of a long Oct 2018 thread where redacted executive tells another c-level executive, Adam Mosseri, "some estimates fake engagement [on Instagram] could be in range of 40%." /1
and Mosseri does nothing to dispute the data point either. he actually agrees they are a threat saying, "they present a bigger thread [sic] to the business than to the user experience." The timing of this remarkable if you know the context of what was going on there. /2
Earlier in that year, Facebook was using same Mosseri to pitch and spin (this entire pitch document is amazing behind the scenes) the infamous Wired cover story, WSJ, CNN press on work to improve meaningful social interactions, and much much more. /3 ftcvmeta.app.box.com/s/b8m39toze8uc…
woah, I've now read Google and DOJ's proposed remedies for Google's 3rd antitrust defeat (adtech). I threaded Friday's hearing but this full doc is nothing short of beautiful. Best stuff may be missed so hear me out. This is a huge deal - 10yrs, "lifeblood of the Internet." /1
A reminder on the four objectives of antitrust remedies. In court on Friday and in Google's proposal, Google just seems to ignore the third and fourth as if they don't matter. That's a major problem for them. Judge Brinkema will be all over it. She gets this case wonderfully. /2
For instance, on Friday she labeled Google's ad demand, AdWords, the "golden goose." Now here is how DOJ describes it: "unique advertising demand." Notably, they don't flag that the demand also connects back to Google's other illegal monopoly loss for "search text ads." /3
A few more nuggets of delight for you. First, Tim Apple has had his halo bent. He's arguably had the best reputation of the big tech CEOs until today. He ordered the code red. /1
Alex Roman had a super bad day. If anyone directed him on this testimony cited by the Court, heads will roll. either way, Apple Inc also has big problems. /2