Many of the most valuable Twitter accounts have <10k followers.

They provide value and expect nothing in return.

20 criminally underfollowed accounts to add to your list:
Gem: @chrisxmunn

Writes about: business, productivity & self-improvement

My favorite piece:
Gem: @DanesaGlez

Writes about: copywriting, marketing, & creativity

My favorite piece:
Gem: @barrettjoneill

Writes about: tactics & strategies to build companies

My favorite piece:
Gem: @wdmorrisjr

Writes about: operations, life, & management

My favorite piece:
Gem: @delivreal

Writes about: design & learning

My favorite piece:
Gem: @VictoriaMMorton

Writes about: digital culture, art, & economics

My favorite piece:
Gem: @timothyjmckay

Writes about: learnings as a D1 athlete

My favorite piece:
Gem: @austinschless

Writes about: health & fitness

My favorite piece:
Gem: @dklineii

Writes about: building great teams & effective management

My favorite piece:
Gem: @joe_portsmouth

Writes about: marketing & life

My favorite piece:
Gem: @MishadaVinci

Writes about: web3 & mental health

My favorite piece:
Gem: @abhishekshah173

Writes about: startups & productivity

My favorite piece:
Gem: @JGrant55

Writes about: entrepreneurship & the future of sports

My favorite piece:
Gem: @shaanh

Writes about: building a YC-backed company

My favorite piece:
Gem: @hwbhatti

Writes about: angel investing, DeFi, & building

My favorite piece:
Gem: @coreynceo

Writes about: bootstrapping a $1mm brand at 20 years old

My favorite piece:
Gem: @iamedgarbrown

Writes about: growth — marketing & personal

My favorite piece:
Gem: @joycekettering

Writes about: mental health & being an early startup employee

My favorite piece:
Gem: @DoerflerJared

Writes about: the business of golf

My favorite piece:
Gem: @juvoni

Writes about: building systems & creative intelligence

My favorite piece:
I met many of these awesome people in @SahilBloom’s Audience Building.

It’s great. If you’re interested, definitely check it out.
A few more who are just above the 10k threshold and well worth your time:

@amlewis4 (space)
@dhtoomey (biz humor)
@bbourque (marketing)
@SullyBusiness (sweaty startups)
@alicellemee (writing)
That’s it from me! Follow @nathanbaugh27 for content on sports, psychology & storytelling.

And retweet the first tweet to help your friends improve their content diet.

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More from @nathanbaugh27

9 Jan
A soda fountain entrepreneur bought 5,800 acres in the North Carolina Sandhills for $5,800 in 1895.

In 2022, that land is worth $200,000,000.

The story of Pinehurst 🧵
1/ James Walker Tufts was born in 1835 in Charleston, MA.

He dropped out of school at 15, opened his first Apothecary store, and then began manufacturing soda fountain equipment.

He made a fortune, but always had a crazy dream…

Own a golf course.
2/ In the late 1880s Tufts’ health went downhill.

He began to travel to Florida in the winter months.

He’d stop in North Carolina on the way, specifically at a spot called Pinehurst.
Read 17 tweets
4 Jan
The New Zealand All Blacks are the most successful sports team ever.

They’ve won the last 2 World Cups, were ranked #1 for 98% of the last decade, and have a 77% all-time winning percentage.

Here’s what makes them different 🧵
Sweep the Shed

The team's cultural mantra of "Sweeping the Shed” says no individual is bigger than the team.

Everyone is responsible for the smallest details.

Team captains stay after games to clean the locker room.


Because small things become big things.
National Pride

The team played its first match in 1903 when NZ was a British colony.

They beat England.

The coach said:

“It showed the world we could be successful. We could beat the mother country, England.”

Rugby proved to New Zealanders they could be independent.
Read 13 tweets
29 Dec 21
The Jordan brand does $4.7B in revenue per year.

But did you know the sneaker empire was built on a lie?

Here's the crazy story 🧵
1/ In the 1984 NBA Draft, Michael Jordan was the #3 selection to the Chicago Bulls.

He had just won National Player of the Year in his final year at the University of North Carolina.

Puma, Converse — all the big sneaker companies wanted him:
2/ After the draft, Jordan wanted to sign with Adidas.

He loved the 3 stripes and how influential they were in culture.

But Adidas wasn't looking at MJ.

It came down to 2 choices — Nike or Converse.
Read 16 tweets
26 Dec 21
The most influential man in golf history: Charlie Sifford.

But you’ve probably never heard of him…

Tiger Woods calls him “the Grandpa I never had” and even named his son after him.

The incredible story of Dr. Charles Sifford 🧵
1/ At 13, Charlie Sifford got a job caddying at a local course making 60 cents a day.

“50 cents went to my mom and I kept the other 10 to buy stogies.”

This became his signature look: Image
2/ With the club closed Mondays, Charlie convinced the owners to let him use the course that day.

Other days he’d sneak on before it opened to practice even more.

Within a year, 13-year-old Charlie Sifford became a scratch golfer. Image
Read 15 tweets
19 Dec 21
20 life lessons you’ll learn from sports (but not from school):
Nothing great is achieved by complaining.

Complaining wastes time and energy.

Improving yourself takes time and energy.

Choose wisely.
Optimists win.

If you think you can’t win — you’ve already lost.

If you believe you can win — you’ve got a chance.
Read 23 tweets
15 Dec 21
A fan turned a Barry Bonds home run into $752,000 and a sneaker company: 🧵
Barry Bonds hit 762 home runs… the most ever.

But #756 broke Hank Aaron’s record.

It’s the most important — and most valuable — homer Bonds ever hit.

It was caught by a 21-year-old…
Homer 756 was hit at San Fran’s then AT&T Park.

A fight ensued for the ball.

Out of the scrum, 21-year-old Matt Murphy emerged with the ball.
Read 10 tweets

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