There is a thin window for a startup to be attractive for a very senior FAANG engineer financially. It's either early stage with a lot of equity or late stage before exit. Anything in between is higher risk for less compensation.
If you are hiring a director-level engineer, and want to pay them paper money, the truth is you have to give them a percentage of the company. This is why their more reasonable exit is to start their own companies.
One of my friends told me his rule has been asking 3-5x for pre-IPO, 10x for early stage in equity. Assume he was paid 1M, and he looked at pre-IPO companies... He was targeting 3-5M TC. He got it.
There is no rule here. But I like the approach of quantifying it with a personal multiplier based on risk. If you are asking someone to give up making huge amounts of real money, you better multiply that amount when making an offer in private equity.
Again, you probably don't need that person because you can't pay their salary unless they are a unicorn, and you desperately need them. The system incentivize wealthy engineers to start their own companies, which potentially creates more jobs.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Jaana Dogan ヤナ ドガン

Jaana Dogan ヤナ ドガン Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @rakyll

13 Jan
When I was a kid, I signed up for competitive swimming, classical piano, vocal training, painting, and some more extracurricular activity. My parents were supportive at first but started to question why I'm into many hobbies and have a short interest span.
Then I became interested in programming. It was a brilliant hack because I was touching so many different things yet they were all in the same box, and my parents wouldn't be able to tell how I was splitting my time.
In my 20s, I slept only for four hours. My brain never stopped, even when I'm sleeping. I thought that I was just "cognitively functional". I became addicted to work and stimulation. I had no idea what I was suffering from until I was burned out in my 25.
Read 6 tweets
16 Dec 21
If I'm starting a company:
- No Outlook or Word.
- No one will be in meetings more than 50% of their time, even the execs.
- Day job will take half of your time, the other will be inventing things.
- No heavy planning, we will instead build prototypes and write one-pagers.
- Maintenance is harder than launching new products.
- Reliability and security are the #1 job.
- It's ok to specialize in operations.
- You're empowered to initiate instead of being stuck in an approval queue for years.
- It's ok to fail, we can only succeed once in a while.
- Freedom to move across teams.
- Freedom to move across ladders based on work.
- People are the real asset. The company's capabilities are only a representation of its people.
- Leaders' job is to protect individuals from internal and external distractions.
Read 4 tweets
3 Nov 21
OpenTelemetry metrics instrumentation library concepts may be leaking to standard libraries, but these abstractions are often too abstract from what developers want to code against.
There are various ideas in OpenTelemetry that are powerful, but not necessarily interests developers. Simple is always harder than complex.
I'm thinking how anything like dumping events with numeric values to set aggregations out of the process and export metrics works okish until you are a mega large tech corp.
Read 6 tweets
3 Nov 21
When I was a child, I had no idea speed of the light will be a daily matter for me personally. I never thought speed of the light will be one of the biggest limitations I will daily have to think about.
And here is the other part... I had no clue that I'd find the speed of the light to be actually very slow even for earthbound problems. There are times I'm thinking an advanced civilization can't survive with such a limitation.
When we are envisioning about the existence of type II/III civilizations, given the inherit latency, something doesn't really add up. With such a limitation, civilizations should more likely to distributed, branch out and evolve differently.
Read 5 tweets
3 Nov 21
People don't understand that it's NOT in the evolution path in the majority of the tech companies to become tech unicorns. Think about Netflix. You need a substantially senior engineering staff to do what they are doing. Even if you can hire, your org structure may fail.
In the last 5 years, by working at two public clouds, I constantly felt like going backwards in time in terms of "the edginess" of the projects I'm working on. We want to meet the majority of tech where they are.
We have many opportunities to go beyond where we are but it doesn't produce results and causes a type of burnout due to lack of mass adoption & existential crisis. It's a sometimes a challenge to balance to keep inventing and ensure what we invent is not alienating the industry.
Read 4 tweets
2 Oct 21
I never sent it out because I didn't want to feel entitled that they should read, but this is the response I wrote to a Coinbase recruiter last year.

"I wasn’t born in a prosperous free country but I chose to be free."…
I have the scars of being a person who carried herself from place to place while still trying to be fruitful and contribute to the society. If you are going to be offended by my voice, I don't know how I can help you.
When I was watching a 9/11 documentary, something got stuck with me. One of the survivors said the trauma they went through will never heal, it's now a part of their identity. That's when I realized that a scar can become a part of your identity rather than a part of your past.
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!