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Jan 18, 2022 19 tweets 10 min read Read on X
17 tools for buildd-ing your startup for FREE

A thread 🧵
1. Loom

Use case: Async video communication

Description: Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live.

Has a free plan

Link: loom.com
2. Airtable

Use case: Database

Description: Easy-to-use online platform for creating and sharing relational databases. Customize your workflow, collaborate, and achieve ambitious outcomes.

Has a free plan for up to 1200 records per base

Link: airtable.com
3. Unicorn Platform

Use case: Website builder

Description: Drag & drop website and blog builder for startups, mobile apps, and SaaS.

Has a free plan for publishing 1 website

Link: unicornplatform.com
4. Trello

Use case: Project management

Description: Trello is the visual tool that empowers your team to manage any type of project, workflow, or task.

Has a free plan for up to 10 boards

Link: trello.com/en
5. Canva

Use case: Design

Description: Create beautiful designs of absolutely anything, from logos and social media content to documents, prints and more.

Has a free plan

Link: canva.com
6. Twist

Use case: Async chat communication

Description: Twist is async messaging for the flexible future of work. In Twist, one topic = one thread, instead of a stream of team chat.

Has a free plan for up to 500 members

Link: twist.com
7. Mailchimp

Use case: Email marketing

Description: Engage your customers and boost your business with Mailchimp's advanced, yet easy‑to‑use marketing platform.

Has a free plan for up to 2000 contacts

Link: mailchimp.com
8. Notion

Use case: Note-taking

Description: Notion is an all-in-one workspace where you can write, plan, collaborate and get organized.

Has a free plan with unlimited pages & blocks

Link: notion.so
9. Calendly

Use case: Scheduling

Description: Calendly is your hub for scheduling meetings efficiently without the back-and-forth emails.

Has a free plan

Link: calendly.com
10. Buffer

Use case: Social media marketing

Description: Draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Has a free plan for managing 3 channels

Link: buffer.com
11. Zapier

Use case: Automation

Description: Zapier moves info between your web apps automatically, so you can focus on your most important work.

Has a free plan for up to 100 tasks a month

Link: zapier.com
12. Later

Use case: Social media marketing

Description: Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business.

Has a free plan

Link: later.com
13. Sendinblue

Use case: Email marketing

Description: Sendinblue is an all-in-one email marketing service for businesses that want to send and automate email marketing campaigns.

Has a free plan for sending up to 300 emails/day

Link: sendinblue.com
14. Slab

Use case: Knowledge base

Description: Easily create, organize, and discover knowledge for your entire organization, from non-technical to tech-savvy.

Has a free plan for up to 10 users

Link: slab.com
15. Pandadoc

Use case: eSign

Description: Create, approve, track and eSign docs easily. Take the work out of your document workflow.

Has a free plan

Link: pandadoc.com
16. Drift Chat

Use case: Live chat

Description: Drift is a live chat, in-app messaging, and email management solution designed for sales and marketing teams.

Has a free plan

Link: drift.com
17. Carrd

Use case: Website builder

Description: Easiest way to create a fully-responsive, one-page site.

Has a free plan to build up to 3 sites

Link: carrd.co
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More from @_buildd

Dec 1, 2023
PhonePe, GPay & PayTM dominate UPI payments with a 97% market share.

Meanwhile, $3Bn BharatPe struggled after founder Ashneer Grover's exit last year.

But with a recent EBITDA profitable month, BharatPe seems to be coming back.

THREAD: Decoding BharatPe's comeback strategy. Image
1. Merchant-First Approach in a consumer-first World:

Unlike many fintechs that focus on consumers first, BharatPe plays a different game.

It targets merchants, earning through payments, loans, and soundboxes. Image
CFO Nalin Negi believes this merchant-first strategy is key to outperforming competitors.
Read 10 tweets
Nov 30, 2023
Backed by Kunal Shah, Astrotalk is redefining astrology.

It earns ₹1.65 Cr DAILY by digitizing a traditionally offline service.

And, has over 4.3 Crore users.

THREAD: How Astrotalk tapped into a fragmented $58B religious & spiritual market and crushed all competitors👇 Image
First, here is some context. Astrotalk, an online future-telling app, serves over 4.3 Cr users.

People use this app to consult astrologers, numerologists, and other experts who claim to predict the future using various methods like palmistry, star alignment, birth dates, etc
The journey of Astrotalk began in 2017. Its founder, Puneet Gupta, was initially skeptical about astrology.

However, a personal experience in 2014, where a prediction by an astrologer came true, changed his perspective and the course of his life.

Which led him to start AT. Image
Read 12 tweets
Apr 3, 2023
boAt is a BEAST in the audio & wearables industry!

5th largest wearables company in the world.
Makes ~INR 3000 Cr in revenue.
Profitable! 🚀

But, how did it all start?
How did boAt get its FIRST 100 customers?

Here's the full story 🧵
1/ Firstly, what does boAt do?

- Consumer electronics brands: Makes audio products & wearables

- Leader in ear wear category: 27.3% market share!

- FY22: Revenue → INR 2873 Cr, Profits → INR 86.5 Cr
2/ Who are its co-founders?

Aman Gupta (CMO):
- CA by profession, MBA from ISB
- Head of Sales at Harman Audio

Sameer Mehta (CEO)
- Founder of Readgear gaming

They were both passionate about personal electronics & wanted to create something in this space!
Read 9 tweets
Feb 16, 2023
OYO and Airbnb are both BEASTS at SEO!

But, on Google Search, OYO beats Airbnb fair and square.

Traffic: OYO = 3.3M; Airbnb = 765K
Keywords: OYO = 274K; Airbnb = 141K

OYO's traffic is 4.3x that of Airbnb 🤯

Steal OYO's marketing strategy to defeat your startup competitors 🧵
Structure:
1. Comparing their SEO numbers
2. Similarities between their SEO strategy
3. Difference between their SEO strategy
4. Casting a Wider Net: What do we learn?
1/ Comparing SEO numbers in India

1) Traffic
OYO = 3.3M from India ➝ 73% of total traffic to oyorooms(.)com

Airbnb = 765K from India ➝ 98% of total traffic to airbnb(.)co(.)in

OYO = 4.3X Airbnb Traffic

2) Keywords

OYO = 274K
Airbnb = 141K

OYO = 1.94X Airbnb

(contd.)
Read 28 tweets
Feb 2, 2023
In 2012, Nykaa's operations head quit because they couldn't handle 30 orders!

After a decade, Nykaa
- grew to a $13B startup
- processes 1.5M orders/month
- and, IPO'd at Rs 5352 Cr

The best part? They are profitable!

Here's how they do it 🧵
Structure:
1. Nykaa's origin story
2. How Nykaa cracked the Beauty Industry?
3. Reaching Profitability
4. The Online Fashion Business!
1/ Nykaa's origin story

A decade ago, India's beauty industry was split into 2 extremes:

- You could either find proxy, low-quality products on the streets or from local retailers.

- Or you could opt for high-end, expensive products available in posh malls.

(contd.)
Read 27 tweets
Feb 1, 2023
Shark Anupam Mittal is the KING of online matrimony!

But what’s his SEO scorecard?

Shaadi(.)com gets 750K users every month from Google!

Steal Anupam’s marketing secrets for your startup 🧵
Structure:
1. What is Shaadi(.)com? Why do they need SEO?
2. How do they get users from Google?
3. The results and key takeaways!
1/ What is Shaadi(.)com? Why do they need SEO?

Shaadi(.)com is an Indian matrimony website founded by Shark Tank's Anupam Mittal.

He founded the startup in 1996 when the internet was unknown in India.

But, a decade since then, India was internet-ready.

(contd)
Read 25 tweets

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