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buildd Profile picture
@_buildd
Jan 25, 2022 • 13 tweets • 6 min read • Read on X
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10 websites that offer FREE illustrations for your startup website or app

A thread 🧵
1. Scale

Free

Description: Bring your ideas to life with Scale. Can change multiple colors, add/remove mask, gender filters, etc.

File format(s): SVG, PNG

No attribution required

Link: 2.flexiple.com/scale/multi-co…
2. UnDraw

Free

Description: A constantly updated design project. Can change a single color.

File format(s): SVG, PNG

No attribution required

Link: undraw.co/illustrations
3. ManyPixels

Free

Description: 2500+ illustrations to power up your designs. Can tweak color and sort based on categories.

File format(s): Source files, SVG and PNG

No attribution required

Link: manypixels.co/gallery
4. Pixeltrue

Free packs

Description: 500+ Free Illustrations & animations.

File format(s): SVG, PNG

No attribution required

Link: pixeltrue.com/free-illustrat…
5. Iconscout

Free

Description: Crowdsourced royalty-free Illustrations for commercial use.

File format(s): PNG, SVG, EPS and AI

No attribution required

Link: iconscout.com/free-illustrat…
6. Blush Design

Free/ Paid

Description: Illustrations made by artists across the globe

File format(s): low-quality PNG for free, others are paid

No attribution required

Link: blush.design
7. Drawkit

Free/ Paid

Description: Hand-drawn vector illustration and icon resources, perfect for your next project.

File format(s): PNG, SVG and source files

No attribution required

Link: drawkit.com
8. Storyset

Free

Description: Customizable illustrations for your next project. Animated illustrations are also available.

File format(s): SVG, PNG

Attribution needed

Link: storyset.com
9. Open Peeps

Free to download as a pack

Description: Use any product design tool like Sketch, Figma, XD, or Studio to mix nested components.

File format(s): SVG, PNG

No attribution required

Link: openpeeps.com
10. Icons8

Free/ Paid

Description: Vector illustrations from top Dribbble artists to enhance your product.

File format(s): Low-quality PNG for free. Others paid

Attribution needed

Link: icons8.com/illustrations
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More from @_buildd

buildd Profile picture
Dec 1, 2023
PhonePe, GPay & PayTM dominate UPI payments with a 97% market share.

Meanwhile, $3Bn BharatPe struggled after founder Ashneer Grover's exit last year.

But with a recent EBITDA profitable month, BharatPe seems to be coming back.

THREAD: Decoding BharatPe's comeback strategy. Image
1. Merchant-First Approach in a consumer-first World:

Unlike many fintechs that focus on consumers first, BharatPe plays a different game.

It targets merchants, earning through payments, loans, and soundboxes. Image
CFO Nalin Negi believes this merchant-first strategy is key to outperforming competitors.
Read 10 tweets
buildd Profile picture
Nov 30, 2023
Backed by Kunal Shah, Astrotalk is redefining astrology.

It earns ₹1.65 Cr DAILY by digitizing a traditionally offline service.

And, has over 4.3 Crore users.

THREAD: How Astrotalk tapped into a fragmented $58B religious & spiritual market and crushed all competitors👇 Image
First, here is some context. Astrotalk, an online future-telling app, serves over 4.3 Cr users.

People use this app to consult astrologers, numerologists, and other experts who claim to predict the future using various methods like palmistry, star alignment, birth dates, etc
The journey of Astrotalk began in 2017. Its founder, Puneet Gupta, was initially skeptical about astrology.

However, a personal experience in 2014, where a prediction by an astrologer came true, changed his perspective and the course of his life.

Which led him to start AT. Image
Read 12 tweets
buildd Profile picture
Apr 3, 2023
boAt is a BEAST in the audio & wearables industry!

5th largest wearables company in the world.
Makes ~INR 3000 Cr in revenue.
Profitable! 🚀

But, how did it all start?
How did boAt get its FIRST 100 customers?

Here's the full story 🧵
1/ Firstly, what does boAt do?

- Consumer electronics brands: Makes audio products & wearables

- Leader in ear wear category: 27.3% market share!

- FY22: Revenue → INR 2873 Cr, Profits → INR 86.5 Cr
2/ Who are its co-founders?

Aman Gupta (CMO):
- CA by profession, MBA from ISB
- Head of Sales at Harman Audio

Sameer Mehta (CEO)
- Founder of Readgear gaming

They were both passionate about personal electronics & wanted to create something in this space!
Read 9 tweets
buildd Profile picture
Feb 16, 2023
OYO and Airbnb are both BEASTS at SEO!

But, on Google Search, OYO beats Airbnb fair and square.

Traffic: OYO = 3.3M; Airbnb = 765K
Keywords: OYO = 274K; Airbnb = 141K

OYO's traffic is 4.3x that of Airbnb 🤯

Steal OYO's marketing strategy to defeat your startup competitors 🧵
Structure:
1. Comparing their SEO numbers
2. Similarities between their SEO strategy
3. Difference between their SEO strategy
4. Casting a Wider Net: What do we learn?
1/ Comparing SEO numbers in India

1) Traffic
OYO = 3.3M from India ➝ 73% of total traffic to oyorooms(.)com

Airbnb = 765K from India ➝ 98% of total traffic to airbnb(.)co(.)in

OYO = 4.3X Airbnb Traffic

2) Keywords

OYO = 274K
Airbnb = 141K

OYO = 1.94X Airbnb

(contd.)
Read 28 tweets
buildd Profile picture
Feb 2, 2023
In 2012, Nykaa's operations head quit because they couldn't handle 30 orders!

After a decade, Nykaa
- grew to a $13B startup
- processes 1.5M orders/month
- and, IPO'd at Rs 5352 Cr

The best part? They are profitable!

Here's how they do it 🧵
Structure:
1. Nykaa's origin story
2. How Nykaa cracked the Beauty Industry?
3. Reaching Profitability
4. The Online Fashion Business!
1/ Nykaa's origin story

A decade ago, India's beauty industry was split into 2 extremes:

- You could either find proxy, low-quality products on the streets or from local retailers.

- Or you could opt for high-end, expensive products available in posh malls.

(contd.)
Read 27 tweets
buildd Profile picture
Feb 1, 2023
Shark Anupam Mittal is the KING of online matrimony!

But what’s his SEO scorecard?

Shaadi(.)com gets 750K users every month from Google!

Steal Anupam’s marketing secrets for your startup 🧵
Structure:
1. What is Shaadi(.)com? Why do they need SEO?
2. How do they get users from Google?
3. The results and key takeaways!
1/ What is Shaadi(.)com? Why do they need SEO?

Shaadi(.)com is an Indian matrimony website founded by Shark Tank's Anupam Mittal.

He founded the startup in 1996 when the internet was unknown in India.

But, a decade since then, India was internet-ready.

(contd)
Read 25 tweets

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