Elizabeth Yin Profile picture
Jan 25 20 tweets 6 min read
Today's tweet thread is about startup valuations at pre-seed / seed that we're seeing in the mkt.

This is a lagging indicator so the next 6 months will be interesting to reflect back upon.

Thank you @will_bricker for pulling this data together! (Follow him!)

Read on >>
1) Quick recap -- there's been this pandemic that you may have heard a little something about.

Here's the valuation analysis for pre-seed/seed @will_bricker did on 2020-2021 that we tweeted out last year:

2) Will did a deeper dive on a subset of our data (n=3000 startups) who got the biggest lift in 2021 here:

3) We thought it might be good to revisit the valuation data again now that another few months have passed.

Quick recap on what this data means: these valuations aren't what companies are necessarily getting in deals. These valuations are what companies are looking for.
4) In some cases, companies already had other investors set the terms. In many other cases, founders' asks were based on what they thought they could get. Either way, we think this is a good proxy for the mkt.

We get this valuation data from our application form @HustleFundVC
5) Let's compare the first half of 2021 w/ the second half in the US. You can see clearly that the median valuations are higher in the second half. But not as much as you might think.

$2.5m post vs $4m for nothing built
$7m post vs $7.5m post for $5k+ per mo in traction
6) Also interesting is where you get bumps up in valuation.

If you have nothing built, your valuation is much lower than if you have an MVP.

However, on the net, if you have an MVP & have a bit of traction, you don't get a bump up in valuation unless it's significant ($5k+)
7) This resonates with data I've seen for years. (although it used to be a $10k/mo delineation)

In other words, ideal times to raise a pre-seed / seed are

a) when you have a basic MVP done
b) AND/OR after you get a fair bit of traction over $5k/mo
8) Intuitively this makes sense. The first conviction gate you have to de-risk w/ investors is that you know how to build product w/ your current team, you can build a seemingly good product, and the product you built can solve a meaningful problem
9) The next conviction gate is around getting "enough traction" to suggest that a bunch of ppl like your product.

Anything in between -- such as getting your neighbors or mom to try out your product is fine, but investors won't give you "credit" for that in your valuation.
10) Let's look at intl vs US valuations w a box & whisker plot.

For example: this graph shows that the 25 percentile valuation to the 75th percentile valuation is $1m-$5m post.

The median is the line in the box which in this case looks to be about $2.5m post.
10) So, here's the valuation data across intl vs the US. If we just focus on the median line (the line in each box) you can see that the US (which is on the right half) continues to be higher than intl valuations.
11) You can see for int'l companies, the Q2 downturn in 2020 didn't impact the median valuation at all! This was strictly a US phenomenon.

But, int'l cos have seen a bump up in the median valuation more recently. Probably because US investors are now willing to invest abroad.
12) Also interestingly, valuations felt crazy last year in the US, because there was more bifurcation.

You can see the far right box which represents Q4 of 2021, the 75% valuation was $10m post in the US. That means the top 25% valued companies were *higher* than $10m post.
13) So the reality is that the US is just way more bifurcated in valuations than people realize. This doesn't make the news.

For every story we read last year about how a high flying company did a $5m pre-seed at $25m post, there were many who did theirs at $2m post.
14) Now, there's a myth that valuation is correlated w "quality". But from the data I've seen across thousands of cos - that my current/past firm or I have invested in - this isn't the case. That assertion just doesn't hold across large amounts of data.

That's another tweetstorm
15) So as the stock and crypto markets crash all around us and investors are wondering if there'll be pull-backs or changes in valuation, I think the answer is yes - on the net.

We saw it in 2020 when the mkts crashed (startup valuations represented by the red line here):
16) But, for startups, what we've seen this whole time is there's just a range in valuations - always.

For many, the frothy market never even affected them in the positive direction.

In the downturn of 2020, valuations on the net were a bit lower, but deals still got done.
17) Extrapolating here (and we'll see if this is true in 6 mo), I think we'll see pullbacks on the 75th+ percentile valuations.

I doubt we will see much change in the valuations below that.
18) Lastly, so many pre-seed/seed funds have fresh capital that they *must* deploy.

And the angel scene continues to be robust. There were many IPOs in '21 w ppl coming out of lockups this yr.

I expect we will continue to see a strong pre-seed/seed investment landscape this yr.

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More from @dunkhippo33

Jan 24
Today’s thread is about investor strike zones. This is something that Warren Buffett has touted a lot and that really resonated with me.

What is an investor strike zone and why should you as an entrepreneur or as an investor care?

Read on >>
1) First what is an investor strike zone?

It’s essentially the scope of companies you’ll invest in.

-sector
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-valuation range
-capital intensiveness
-business model
Etc
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After thinking about this for a few days, I’ll wade into this one - as a mom and entrepreneur, I think this is a great idea and this would be life changing for so many people.

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Fun fact - do you know how the baby incubator came about in the first place?
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Jan 22
Today's thread is a quick recap of the audiobook I listened to this week called Billion Dollar Whale.

This one was astonishing to listen to. It's not really a business book or a how-to book. It's much more akin to Bad Blood, the story about Theranos.

Read on >>
1) What is the book?

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World

amazon.com/dp/B079XZFPKR
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Read 18 tweets
Jan 19
Today’s tweet thread is about customer personas @HustleFundVC.

I’ll give you a qualitative look at some of our early findings under the hood across 300+ portfolio companies at Hustle Fund.

Read on >>
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A customer persona is a made up person who represents the traits and lifestyle of your target customer.
2) @HustleFundVC we have 3 customer personas:

-Serial Sally
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Each one has a fictitious set of characteristics that are similar to our segments of founders
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Jan 18
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What is it? What does it matter?

Some thoughts >>
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The general sentiment was that doing a startup was exhausting so you should make yours count.
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Entrepreneurship is now a way of life. Once an founder, always a founder.

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Jan 17
Unpopular opinion: There’s still not enough investors for all the great endeavors and startups out there.

A thread >>
1) I was thinking about this a lot lately after hearing @helena speak at the Affies last wk.
2) Helena is *badass*, her company Haus has an awesome product (they make great gifts), and their traction is fantastic.

But she has never been able to raise much from traditional VCs and has relied on hundreds of angels. Why?
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