Notice that a lot of political discourse now is appealing to corporations to handle societal problems rather than government.
That’s by design. Neoliberalism dismantled government as a representation of public will, transferring power from mass politics to how we spend our money
That’s by design. Neoliberalism dismantled government as a representation of public will, transferring power from mass politics to how we spend our money
When realizing neoliberalism turned government strictly into protectors of wealth and corporations into the arbiters of political will, it becomes more and more obvious why some companies pretend to be progressive.
It’s marketing. That’s all it is.
It’s marketing. That’s all it is.
Right now, as Spotify loses value because it platforms Joe Rohan, Apple is gaining because it projects progressive values.
But Apple benefits from forced labor and gross exploitation around the world.
It’s only public relations. An appeal to political beliefs.
But Apple benefits from forced labor and gross exploitation around the world.
It’s only public relations. An appeal to political beliefs.
The divide between “woke” and “conservative” corporations is as real as Coke and Pepsi appealing to ideas of “tradition” and “the Next Generation.”
It’s all manufactured to create marketing segments that offer the illusion of political expression denied by government.
It’s all manufactured to create marketing segments that offer the illusion of political expression denied by government.
By offering the illusion of political expression, companies allow consumers to assuage guilt of participating in exploiting systems by believing they’re engaging in “better” or “more ethical” exploiting systems.
It’s just a matter of hiding the true grotesquerie.
It’s just a matter of hiding the true grotesquerie.
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