Derek Thompson Profile picture
Jan 31, 2022 6 tweets 2 min read Read on X
Every once in a while, an aspiring journalist will ask for writing tips and I make something up on the spot.

So, for today's newsletter, I wrote down all my tips—well, 4 of them; tips are hard!—so I'll always have a cheat sheet if somebody asks again.

theatlantic.com/ideas/archive/…
1. Simple is smart.

School rewards people who learn and use big words. But the real superpower is the ability to use simple language to decode important and complicated ideas. Beware the illusion that "complexity = intelligence."
2. Be interesting.

Interesting = novel + important
3. Write to be remembered—so, write musically.
4. Find the right level of skin-thickness.

Thin-skinned writers are terrified of negative feedback, so they write to avoid criticism. That's a good way to learn nothing.

Too-thick-skinned writers don't listen to or care about feedback. That's another good way to learn nothing.
To get my columns in your inbox for free, sign up here:
theatlantic.com/newsletters/

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More from @DKThomp

Nov 7
For the first time since WWII, every governing party facing election in a developed country this year lost vote share, via @jburnmurdoch

2024 Democrats are the red dot.

Absolutely critical context to any postmortem. Image
“This has been a year of global anti-incumbency within a century of American anti-incumbency.” Image
Let’s not make context the enemy of agency.

I think Dems made substantive errors (esp in urban governance) and strategic errors (running Biden).

But way too much postmortem analysis is all “Democratic ads in Michigan should said …” suggestions and too little context.
Read 5 tweets
Nov 6
My big-picture explanation for Trump’s crushing victory is this:

This wasn’t the 1st post-pandemic election. It was the 2nd COVID presidential election.

You can’t explain Trump’s across-the-board romp without seeing the ways—obvious and subtle—that the pandemic haunted 2024 Image
1. Inflation was *a part of* the pandemic.

That is, the economic emergency was as global as the health emergency, and nearly as contagious. But while many voters forgave their leaders for COVID, they blamed their leaders for inflation, making this a horrendous year for incumbents worldwide.

Did Harris underperform. I don't think so. Her performance was total normal, adjusted for Biden’s popularity in a year of global anti-incumbency.Image
2. I think the 2024 election was, for many, an opportunity to protest the perception of pandemic-era excesses.

I don’t think I have as good a grasp on the significance of cultural changes in America—eg, claims of blue states upending society; or Biden admin attempts to regulate speech for public health reasons; or the salience of trans rights to conservative voters. But I think my frame—2024 was the 2nd COVID election— could easily extend to the cultural realm, too.
Read 7 tweets
Aug 5
I wrote about the urban family exodus.

America's biggest and richest cities are losing children at an alarming rate.

From 2020 to 2023, the number of kids under 5 declined by
- almost 20% in NYC
- about 15% in LA, SF, Chicago, and St Louis
- >10% in NoLA, Philly, Honolulu Image
This exodus is not merely the result of past COVID waves.

Even at the slower rate of out-migration since 2021, several counties—Manhattan, Brooklyn, Chicago, Los Angeles, and San Francisco—are on pace to lose 50% of their under-5 child population by the mid-2040s. Insane. Image
Progressives have a family problem.

It's not the "childless cat lady" problem that Vance etc want to talk about. It's an urban policy.

Progressives preside over counties that young families are leaving. And that's bad.

theatlantic.com/ideas/archive/…
Read 5 tweets
May 21
All optimism is local.

1. New Fed survey: 72% of Americans say their own finances are "doing at least okay" ... but just 22% say the national economy is good

2. In all 7 swing states, majority say (a) their state’s economy is good, and (b) the nat'l economy is bad
Image
Image
"Everything is terrible but I'm fine" has a lot of parts to it.

But one part of it is ppl have direct experience of their own life but draw impressions of the world from media, which is negative-biased and getting more negative over time.

Read 4 tweets
Apr 14
Homicides are plummeting.

In all 10 cities with the most 2023 homicides—for which we have data—homicides are falling. The pandemic crime wave is crashing hard.

If these percentage decline numbers were percentage growth numbers, it would be the lede of every cable news show—> Image
Memphis homicides this year have declined 3% on an annualized basis


Image
Read 4 tweets
Apr 9
New pod: The 4 dark laws of online engagement, according to psychologist @jayvanbavel

1. Negativity bias drives headline clicks
2. Extreme opinions drive in-group sharing
3. Out-group animosity drives engagement
4. "Moral-emotional" language goes viral

open.spotify.com/episode/5axHxi…
1. Negativity bias drives headline clicks

The most fundamental bias in news is not left, right, pro-corporate, or anti-tech. It's a bad toward catastrophic frames. An analysis of 105,000 different variations of news stories generating 5.7 million clicks found that "for a headline of average length, each additional negative word increased the click-through rate by 2.3%"Image
2. Extreme opinions drive in-group sharing

On Twitter, 97% of political posts on Twitter come from 10% of the most active users, and 90% of political opinions are represented by less than 3% of tweets. Because these users are disproportionately extreme, it creates a situation where the moderate middle, which might be dominant in corporeal reality, is absent online.Image
Read 6 tweets

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