Henry Ford probably never said “If I had asked people what they wanted,
they would have said faster horses.” hbr.org/2011/08/henry-…
But it really is true that people thought cars were just a scary fad.
When @matheusriolfi started to take @turo international he faced a similar problem ... car-sharing with strangers didn't just need insurance for legal reasons, but because the whole customer experience was untested and new.
This is a problem for all start ups -- how do you get customers to sign up for something brand new?
Insurance coverage and other guarantees have a long history in brand building
for startups and insurgents – from George Forman’s Meineke commercials
to AirBnB’s continued improvement of their host and guest coverages
At Tint @mriolfi and @jeromeselles realized that this time-consuming and regulated process could be built as a flexible platform -- an operating system for insurance and guarantees.
Tint helps them find insurance coverage for market places, crypto deposits, P2P motorcycles, RVs, and
foreign contractors, but also structures that risk in ways that allow their customers to self-
insure or simply offer responsible guarantees.
Even when insurance companies or outside capital
DON'T WANT to underwrite the risk.
Tint’s capabilities allow startups to guarantee their innovative promises -- moving the risk of trying something from the customer to the company. For Tint, guarantees COMPLETE the value prop.
Their vision has captured the imaginations from product and leadership teams of startups that have raised well more than $1B dollars – companies like @deel and @Outdoorsy, and their product is nimble enough to work even with seed stage market places like @RidersShare
QED is proud to lead a $25M Series A for Tint to support
its cadre of exciting and innovative customers and bring the magic of guarantees and insurance
to thousands of startups over the next decade
We believe Tint is building a digital Lloyds of London, attacking a huge market. (Lloyd’s alone
transacts over $50B in insurance premium each year.)
They are building the infrastructure and the market for innovative insurance to support innovative companies; helping startups cross the bridge between an interesting promise and product market fit.
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TLDR: we are experiencing mass civil disobedience on financial regulation, which is very unusual, but not innovative.
Every generation has taken old ideas and dressed them up in new language. Lowering cost by circumventing regulation is an age-old strategy.
Some crypto players don't want to comply -- that's fine for them.
Enforcement resources are stretched thin and so, many, especially smaller ones, may never face penalties. But that's a strange way to build anything of scale or importance.
There’s an old truism that “financial services is a highly regulated industry.” This truism is also true.