Thread by @EllieDigitalPR

I've gathered some super valuable tweets from helpful journos to #PR's for tips on pitching📩

Don’t be disheartened if you are doing something they say to avoid. We are all human and make mistakes, most of us will of made some at some point and a few are subjective opinions⬇️

1️⃣ Don't send hi-res imagery embedded in an email. Try enclosing your image instead or if you have multiple images try using Dropbox.

https://twitter.com/FoodieEmma/status/1461302763770556417

2️⃣ Send press releases in word document format, not PDF so they can be easily copied and pasted

https://twitter.com/andrewellson/status/1276193959824539652

3️⃣ Avoid sending links that expire, for example, WeTransfer. Dropbox is a great alternative to this for those looking for somewhere to store resources without an expiration date.

https://twitter.com/katebevan/status/1384543489883615233

4️⃣ Similar to the tip above but with an added extra. Please rename your images so they're not generic like image001.

https://twitter.com/winsordobbin/status/1434444726439006208

5️⃣ Email always over direct messaging

https://twitter.com/liv_mcmahon/status/1426108581070397440

6️⃣ Maybe a one to come back to in a few months nearer April Fools but be careful with ‘fake’ campaigns, they may not go as planned.

https://twitter.com/LenniCoffey/status/1375467614143676421

7️⃣ If you are wanting to ask for a link or any amend you need to one, be quick, and two appreciate it can’t always be done so hounding the journalist won’t work.

https://twitter.com/KaraWillow/status/1336622311320023040

8️⃣ Read up on what the journalist covers before you pitch to them to make sure it is relevant to them and they are likely to cover this topic.

https://twitter.com/charrindisguise/status/1334189247566319622

9️⃣ Again email always. Messaging on WhatsApp likely won’t go down well.

https://twitter.com/Rachna_Tyagi/status/1324352898185113602

1️⃣0️⃣ Same for LinkedIn

https://twitter.com/meehikabarua/status/1309046409090527234?s=20&t=Hs7_J3B2J8p9ea5Wq5wthg

1️⃣1️⃣ Sometimes what would once work might not in certain climates. Always read the room.

https://twitter.com/phat_cupcake/status/1318660960480055302

1️⃣2️⃣ Don’t tell them you have or haven't seen they have clicked on a link or opened your email. Just a simple follow up will do the job.

https://twitter.com/AliceRLDR/status/1245294053857558528

1️⃣3️⃣ If it goes in print it can be frustrating for some journalists if you ask for a PDF of the coverage.

https://twitter.com/Pheecetious/status/1459177923097894912

1️⃣4️⃣ Don’t sell the story as an exclusive if it isn’t and has been pitched elsewhere. You are better off being honest and asking them if you could source exclusive quotes for them or more data.

https://twitter.com/almaraabgarian/status/1374718503777865729?s=20&t=QGO0jM5jeeoXTQtxkusfqg

1️⃣5️⃣ Know your time. There is always a ton of journalist requests popping up for expert commentary, don't force anything. Only push your client forward when relevant.

https://twitter.com/Derek_duPreez/status/994299820406849536?s=20&t=QGO0jM5jeeoXTQtxkusfqg

1️⃣6️⃣ Be extra careful when sending your emails as you can expect an instant delete if you mess up a journalists name.

https://twitter.com/AdamRosserRadio/status/1311663085149655040?s=20&t=QGO0jM5jeeoXTQtxkusfqg

1️⃣7️⃣ Don’t send chaser emails out too soon. You should be leaving this for at least a few days or better yet a week, to give the journalist a chance to read it.

https://twitter.com/almaraabgarian/status/1394239284362813441?s=20&t=Hs7_J3B2J8p9ea5Wq5wthg

1️⃣8️⃣ Similar to the above don’t be hounding a journalist for details, especially if they never replied in the first place.

https://twitter.com/GeorgeMacD/status/1065323420253065218?s=20&t=Hs7_J3B2J8p9ea5Wq5wthg

1️⃣9️⃣ It is easier to spot a busy news day when it is national or international, but keeping an eye on local news is just as important if you are pitching to regional journalists.

https://twitter.com/AndrewSmithNews/status/1489195691029278723

2️⃣0️⃣ Journalists will understand if something has changed and you can no longer help. Be honest as soon as possible. Ignoring and leaving them waiting isn’t a good idea and ruins your chances of working with them in the future.

https://twitter.com/writesJW/status/1419976031449096213?s=20&t=5ZGHRIOazPJWBwxnRh2ASw

2️⃣1️⃣ Journos get dozens (if not more) of replies, so you are unlikely to get a response if you ask them if your client is of interest. Get a quality quote/comment over to them ASAP.

https://twitter.com/almaraabgarian/status/1313115629080186882?s=20&t=5ZGHRIOazPJWBwxnRh2ASw

2️⃣2️⃣ Journos get dozens (if not more) of replies, so you are unlikely to get a response if you ask them if your client is of interest. Get a quality quote/comment over to them ASAP.

https://twitter.com/almaraabgarian/status/1313115629080186882?s=20&t=5ZGHRIOazPJWBwxnRh2ASw

2️⃣3️⃣ Don’t leave your pitches too late.

https://twitter.com/HannahElliott/status/1368965671149727747?s=20&t=5ZGHRIOazPJWBwxnRh2ASw

2️⃣4️⃣ Keep your press releases brief, to the point and informative.

https://twitter.com/lynseybarber/status/963391195916439553?s=20&t=5ZGHRIOazPJWBwxnRh2ASw

2️⃣5️⃣ You will find yourself at the back if your images/pdfs are low quality.

https://twitter.com/MyOutdoors/status/1115901821632094208?s=20&t=5ZGHRIOazPJWBwxnRh2ASw

2️⃣6️⃣ Similar to expert commentary requests, if you see a request for a product round up send over hi-res cutout and lifestyle product imagery as soon as possible.

https://twitter.com/RDeevoy/status/1365243215457234945?s=20&t=5ZGHRIOazPJWBwxnRh2ASw