To celebrate Black History Month, we’re highlighting 4 thought leaders who’ve contributed valuable marketing insights to Think with Google. Check out what Sarah Carberry, Raphael Diallo, Jaylen Baca, and Alisha Jennings-Olowosuko have to say.
“Multicultural audiences are adopting streaming services faster than the general population, making streaming their preferred way to engage with relevant video content.”
— Sarah Carberry, Head of U.S. Multicultural Strategy & Sales at Google
“Ultimately, we want to be living in a world where [my team is] not needed because all of the diverse perspectives are already in the room, cocreating the campaign.”
— Raphael Diallo, Founder, Inclusive Marketing Consultants at Google
“Give your customers full control of their data settings and features. And once they’ve made their choice, it absolutely must be honored. It’s all about building trust.”
— Jaylen Baca, Global Product Lead, Privacy at Google
“Just because we do things all the time, doesn’t mean it’s right. There’s real power in saying, ‘I need help telling this story. I need more insights here, or I just need more perspectives.’”
— Alisha Jennings-Olowosuko, Lead, Inclusive Marketing Consultants at Google
• • •
Missing some Tweet in this thread? You can try to
force a refresh