In what world other than Facebook (@meta) is this normal?
In this country, people are interested in art, sports, books, movies, food and a million other things. How is it that political posts, particularly from the most extreme POV, are in the TOP 10 most engaged posts everyday?
1) It’s an algorithm that’s tuned to amplify the loudest, most controversial and extreme voices to keep the audience engaged.
2) an incredibly permissive executive team (Joel Kaplan, in particular) flying cover for those who break the Terms of Service regularly.
Most of these outlets or individuals have been either kicked off other social networks (nyti.ms/3B8p3bx), had advertisers abandon them en masse (bit.ly/3Gum3ao) or have broken Facebook’s OWN rules (bit.ly/3rzZAEt), yet they are owning the platform daily.
As @meta’s stock price continues to tank, you have to wonder if this is at least one part of their problem.
You can’t continue to cater to one small group by bending or breaking your own rules and expect to grow your user base.
That said, that seems to be their game plan.
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Worth repeating that this is not really about Rogan, it’s about @Spotify paying for and profiting from Rogan. It’s about wanting these platforms to be more conscious about what they’re putting into the world.
Rogan will never be deplatformed. He’s immensely popular. His audience will follow him wherever he goes.
But @Spotify paying him an immense about of money to say the n-word and lie about vaccines is untenable for a lot of people.
MEGA GOODBYE THREAD:
2021 was a weird year for Sleeping Giants.
2022 will be different.
Starting with the fact that someone else will be ultimately be running it.
Probably the biggest thing that happened in 2021 is that we asked app stores in January why they were distributing Parler, which was hosting death threats to the VP and police in advance of the Insurrection, in violation of their rules.
The majority of them suspended the app.
For the rest of the year, we continued to ask platforms like Facebook, YouTube & Twitter to be more responsible for what they were hosting, particularly around Stop the Steal and COVID disinformation.
And, as always, asked advertisers why they could continue to support Fox News.
Fox has flooded the airways with so much racism and bigotry that we’ve become numb to just how unhinged this is. Six years ago, the backlash to this type of rhetoric on a major cable network would have been swift and ferocious enough to get the host fired immediately. Now? Nada.
Fox has successfully convinced (some) advertisers and all of their distributors that they represent a political side, which shields them from any criticism.
In fact, it’s just straight up old school racism. And COVID denial. And antivaxx conspiracies.
“David Broniatowski, of George Washington University, said the groups had targeted Facebook ads to reach women of childbearing age using demographic data.”
It’s remarkable how much social networks, like @Meta@Twitter & @YouTube are responsible for this pandemic.
The chase for eyeballs, ad dollars and higher stock valuations have a direct link to the spread of COVID.
Despite their PR efforts which say otherwise, all of these platforms are still rife with antivaxx content and COVID disinformation at scale.
Look at Kennedy’s criminally irresponsible site has links RIGHT NOW to their pages on @Twitter@Facebook & @instagram, not to mention @telegram, MeWe, Gab and Parler.
Without the gas these networks provide, this “movement” wouldn’t be a 100th as large as it is now.
Which cable companies will stand by a network whose host called white supremacy a “hoax” and will continue to make its customers pay $24 a year for it?
Which shareholders and funds see nothing wrong with a host who said Immigrants make our country “poorer, dirtier and more divided”?