There were three old, broken houses that nobody wanted to buy. Then came a good salesperson. He created a sales pitch for each house. 1) A gold-plated mansion 2) Mansion made of silver 3) Platinum apartment. 
He put an advertisement in newspapers stating that whoever buys this house will attract gold, silver, and platinum, respectively. People laughed at him first and said, "Find a different fool to sell your lies." But the experienced salesperson didn’t give up.
He believed repetition makes a fact seem more true, regardless of whether it is or not. So, he decided to repeat this process whenever he got genuine buyers on the site, he ensured that he got frequent calls to his mobile asking about the availability of the house (Creating Hype)
The genuine buyers went FOMO, with greed dominating their thought process to seek wealth overnight.
They failed to ask one key question: what if we don’t seek gold/silver/platinum after buying this house?
They failed to ask one key question: what if we don’t seek gold/silver/platinum after buying this house?
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