Thread by @pyroas

I spent $850,000+ on TikTok ads in January,

Here’s what I learned >>

[0/5]
Here’s the 2 other accounts,

This was done across several of my own brands, I currently don’t run ads for clients

[1/5]
Spark Ads Achieve a Higher Conversion Rate

Normal ads only have 1 creative & 1 chance to sell the user on the product, but spark ads allow users to browse the brand’s profile & watch every video

The more content they watch, the higher they’ll convert

[2/5]
UGC Outperforms Everything

Any creative that showed a face in the first 3 seconds averaged 80% higher performance & increased watch-time by nearly a 2x

Users don’t care about products/ads, but connect with faces on an instinctual level pure.port.ac.uk/ws/portalfiles…

[3/5]
Creative Fatigue is Avoidable

Creatives usually burnout on TikTok within 1-2 weeks, but it’s easy to trick the algorithm by changing the sound/trimming off 1-2 seconds of the video

The same winning creative could be used for months if done right (on 1 ad account)

[4/5]
Beta Features Outperform Everything

Auto-Targeting & Value Optimization were some of the best performing campaign types we ran, average 2-3x higher returns

Auto-Targeting was unfortunately discontinued, but value optimization is being pushed to all accounts soon

[5/5]
New Feature Releases Affect Performance

Every time a beta feature has been introduced, performance across all accounts take a hit & CPA volatility goes crazy. Takes 1-2 weeks to stabilize in my experience

Shoutout to @tmurphofficial for bringing this one up

Learned a lot from these guys
@Adam_Wilbanks
@Muvtafa
@JemBourouhDE
@SouljaEcom
@tmurphofficial
@LucaNetz