Tim Cook is best known for being the HEAD of the Most Iconic Company in the World - Apple
But very few know about how he got there.
This is the story of Tim Cook and HOW he managed to became the CEO OF APPLE.
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1/ Aside from building multi-billion dollar firms such as Apple and Pixar, Steve Jobs was the most charismatic business person throughout his term at Apple.
So, why did someone like Tim Cook become his successor?
As a Leadership Coach, I needed an answer.
2/ Cook was the polar opposite of Jobs.
Quiet and introverted, he had a background in OPERATIONS and DATA ANALYSIS rather than PRODUCT DEVELOPMENT.